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Tagging & subcategories: organizing online content

March 4, 2010 in Tech Talk, Websites

A sample of a tag cloud

A sample of a tag cloud

A major problem with any news site is the search engine. If users have troubles locating a specific story that isn’t a few clicks away, chances are they won’t revisit your site.

So what’s the best way to please your visitors who want to find that story that never appeared on the front page? The answer is tags.

The second best search engine, Youtube, uses the system of tags. Look at any video, the more hits/pageviews, the more diverse the tags are. But tagging can be a time killer. Here are some steps you can take to save time on tagging and make your tags more efficient.

  • Have the writer come up with the tags. They will know the story best.
  • Have generic tags like “football” or “Politics” at your disposal.
  • Tag the categories the post falls in as well.
  • Tag the sources- if a visitor is looking for a specific quote, it will make that quote easier to find.
  • For multimedia have five or six generic tags like “video” or the name of your site.

A great example of a publication that tags well is The Whit Online. Check out some of their posts to see how it’s done.

Curious as to how your site looks as a cloud of tags? Check out some WordPress widgets that deliver tags in a flashy, user friendly view. Want to try out a single post, then just put in your posts URL here.

But tagging still takes time and getting your writers to sum up a story in 10-15 nouns can be nerve-wracking. Subcategories offer a little less efficiency than tags, but save time and set up a strong hierarchy.

If you don’t have the time or the patience to tag every single story that is posted to your news site, be as descriptive as possible with subcategories. Don’t just limit your category names to “Basketball.” If your site covers women’s and men’s teams, branch the subcategories farther out.

Remember,  Internet users like information at their fingertips. Both of these functionalities of WordPress offer this power, but if you have the time and the manpower, go with both.

Redesigns: Red and Black, QU Chronicle, and WKUHerald

January 25, 2010 in College Media, College Media News, Websites

redandblackThe Red and Black at the University of Georgia has switched from College Publisher to a WordPress system, hosted by CoPress. Along with the new CMS, the R&B freshened up their design. Chelsea Cook and Daniel Burnett talked about the switch in this article.

quchronicleThe Chronicle at Quinnipiac University has also moved to WordPress through CoPress.

wkuheraldAnd the College Heights Herald at Western Kentucky has tweaked their design from Fall ’09. Here’s the earlier version (note the new version has more navigation links above and below the flag):

wkuheraldnew.jpg

More redesigns: IDS, Advance-Titan

September 8, 2009 in Websites

More on the redesign front:

idsnewsnew

The Indiana Daily Student has been updating their look this year. Adviser Melinda Aston says:

The IDS web site launched a preliminary redesign in February. We added more new stuff over the summer and launched them for the start of the fall semester. New updates include multimedia section, feature browse tool on front page, events calendar (Happenings), restaurant directory (Dining), classifieds sections rebuilt using the new styles. We’ve improved our integration of our blog and related content and are feeding the editors’ twitter content to the site.

idsinsidenew

We also worked all summer on a new site for our INSIDE magazine. It is a quarterly magazine with weekly online updates. It was published online as a flat html site, then in a Word Press blog template. The students redesigned it and we have migrated it over to use our main content management system. They update the main feature on the front page every few days to keep the content fresh between publications. They are still building the About the Magazine page.

advancetitannew

The Advance-Titan at University of Wisconsin-Oshkosh updated with College Publisher 5 this semester (thanks to adviser Vince Filak for the tip). I don’t know if all of their photos are going to be as large as the one in the screen cap, but I have to say that’s the biggest dominant art I’ve seen of any of the redesigns I’ve looked at this semester.

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Three more college papers retool web sites

August 28, 2009 in Websites

Continuing to point out student media sites that have undergone major renovations over the summer. If your site has undergone a redesign you’d want to share with the world, drop an e-mail to scmurley-at-gmail.com. Include comments about how this redesign/new CMS will help your news organization accomplish its goals.

Washington U’s Student Life switched to WordPress over the summer, and also gussied up the design.

Director of New Media Sam Guzik explains:

Last year we were on CP5 and we made the switch to WP in mid-July. Our theme was designed in house by our web team; we still have a lot that we want to do with the section fronts, but for the most part we are liking how the site looks. Starting in about a week or so, the front page will be run off an in house plug-in for dropping and dragging slugs between the carousel and latest news sections.

In terms of workflow changes, we are transitioning toward getting more content into the system earlier in the night (as opposed to dropping it all in at the end of the night). Part of that transition is getting to a place where reporters file stories and copy editors make edits in a web based system. We also have an overview of some of our new site features at www.studlife.com/new-site.

University of Delaware’s The Review upgraded their web site to College Publisher 5, this summer, and added a facelift to the site as well. Editor-in-Chief Josh Shannon said the redesign is part of a new emphasis on immediacy for the paper.

We spent the summer redesigning the Web site to better reflect our renewed emphasis on breaking news and multimedia content. We pushed the latest news updates to the top of the page and added a multimedia center. We also added eight new staff blogs and incorporated our Twitter feed into the new site. The Review is a weekly paper, but the new Web site will allow us change our mindset and begin posting daily updates.

He also praised the assistance provided by College Media Network.

Much has been written about the drawbacks of College Publisher, but we couldn’t be happier with the assistance they provided, as well as the final product. CP has been with us every step of the process and even sent a representative down to Newark to train us on the new Web site. Not having a full-time tech staff, we wouldn’t have been able to make the new site what it is without CP. Learning the new system will take a little time, but the end result will be a dramatically improved browsing experience for our readers.

The Daily Toreador at Texas Tech University also redesigned their site this summer and launched a new version (via @collegepublish on Twitter). They are using CP5 as their platform. The top photo revolves through six different sections. You might also note there are 12 navigation items in the top nav, which seems a little much from a usability standpoint. But they aren’t using drop-down menus. Interesting choice.


Ch-ch-changes happen over the summer for college news web sites

August 27, 2009 in College Publisher, Websites, Wordpress

Quite a few college publications made upgrades to their web sites over the summer. As I am able, I’ll post a link to sites with new designs or new backend systems. If your site has undergone a makeover, drop a line in the comments or via e-mail to scmurley-at-gmail.com, and I’ll post something as I hear.

Also, we’re always looking for additional voices to share their experiences about innovation. If you would like to write about what’s going on at your school (adviser or student journalist), let me know and we’ll talk. It’s a great way to connect with a larger community, and a chance to get your name out before your peers and industry leaders. (/end shameless promotion)

The Arbiter at Boise State switched from College Publisher to a WordPress installation to start the school year.

The Daily Tar Heel also moved to their own hosted site, using a custom-built version of Drupal. The Tar Heel had a tragic breaking news story – afraternity president was shot and killed by police – on the first day of classes, which tested their new web site.

The Arizona Daily Wildcat didn’t switch platforms – staying with College Publisher – but they did redesign their site and work on their news flow. Web Director Bryan Roy said, “we’ve completely overhauled and relaunched DailyWildcat.com this semester. Not only is it a fresh look with lots of extra features, we’ve also restructured our newsroom workflow. It was certainly a lot more overwhelming than originally anticipated (getting ads and business staffs on the same page) but obviously it’s a challenge all college newspapers are trying to solve.”

More to come …