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The Aviso: 3 years online-only

November 5, 2012 in College Media, Websites

This is a post that’s as much for my own record-keeping as anything. The Aviso (pronounced ah-vee-soh) at Malone University in Canton, Ohio, stopped publishing a print edition three years ago and they’ve been online-only since then.

I sat with two student editors during the critique sessions at the ACP/CMA Convention in Chicago and gave them some suggestions for improving their site. The one thing they definitely have going for them is that there’s not a legacy print edition hanging over their efforts to focus on web-first journalism. Even so, they were still in a weekly production mode. My main encouragement to them was to get out of that mindset.

The site is run on WordPress with a WooThemes theme. I also mentioned some tweaks to the site design, including checking about a responsive design version of their theme.

Redesigns 2012: KSU Sentinel

September 18, 2012 in Redesigns, Websites

The Kennesaw State U. Sentinel redesigned their website recently. Taylor White writes in an e-mail that the Sentinel “previously used a standard WordPress template. The layout was created to match the new look of the printed paper–both designed by former website manager Chris Dailey.”

This really is a major redesign, as the old site had a “blog-like” look. The new design features large graphics, bold headlines, and a clear navigation structure in the left sidebar. The one thing I might suggest is moving the search bar to the top of the right ad sidebar. Web readers expect a search box at the top of the page somewhere.

Here’s the new site:

Here’s the old site:

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Guest Post: Lessons from Obama’s visit

April 26, 2012 in College Media, management, Newsrooms, Politics

By Erica Perel, newsroom adviser, The Daily Tar Heel

President Obama visited the University of North Carolina-Chapel Hill campus Tuesday afternoon to give a policy speech on student loans and “slow-jam the news” on Late Night with Jimmy Fallon.

The big events happened early in the traditional  daily news cycle: students lined up to get into Obama’s speech starting at 5 a.m. before filing through security. The policy speech happened about 1 p.m., with the Jimmy Fallon taping immediately after. The presidential motorcade left Chapel Hill by late afternoon. Because of the timing — and because political junkies and the vast UNC alumni network would be following events from afar — the student editors at The Daily Tar Heel, the independent student newspaper, knew this story had to be covered online in real time.

Staff posted stories, videos, photographs and blog posts to present the sites and sounds of the day. They used the social networking aggregator Storify to present what people were tweeting. And then used Facebook and Twitter to promote our work and help drive up traffic to about double normal levels.

And it all happened on the last production day of the school year.

Here are lessons from the day. Not everyone will get a chance to cover a presidential visit, though if your school is in swing state, this could be your year. Even so, these lessons apply to almost any big news.

Make a plan, then plan some more

Big stories don’t always give notice. But elections, big sporting events and protests usually do. For the Obama visit, the editors started planning for the day’s online coverage at least two days ahead. There was a staffer in charge of writing blog posts. Someone in charge of getting press credentials. Someone to monitor social media. Etc. The night before, photo editors held a meeting with photographers to make sure they knew exactly what was expected of them in terms of sending photos. Photo Editor Allison Russell said her instructions were simple: She told them their photo coverage had to be the best thing they had ever shot. No pressure.

Make sure someone is back at the office coordinating the effort

We’ve made the mistake before of creating an online coverage plan and expecting it to just happen. But it won’t without one or two people in charge of corralling that effort and taking care of details. That job includes:

  • Communicating with folks in the field.
  • Making sure all content is tagged and weighted correctly so the home page displays well.
  • Editing stories for content and accuracy.
  • Editing pictures.
  • Using social media to promote new content. Twitter is great, of course, but don’t forget Facebook. In the analytics screenshot below, see that much more traffic comes from Facebook.

 Use as many different storytelling avenues as possible, but remember that they have to go up quickly

Stories and photos are easy to post, but videos often lag behind because of the lengthy editing process. In a big news situation, the video needs to go up fast.

On Tuesday, for this video, Multimedia Editor Zach Evans posted what he had early, then re-edited and reposted when another videographer’s footage from Air Force One was ready.

Online Editor Sarah Glen has played around with Storify for big-story coverage before, so she was in a great position to post what was the definitive collection of tweets from Obama’s speech with lightning speed. Sarah worked to collect the tweets through the speech, so it was able to go live immediately. Other lessons from Sarah’s Storify:

  • Search the official hashtag for the event, but do other searches to make sure you aren’t missing good tweets from people who aren’t using it.
  • Include as many picture tweets from people using Instagram or other photo apps as you can.
  • Include a mix of student journalists’ more serious tweets and tweets from non-journalists. Look for people using funny hashtags or otherwise tweeting with personality.

Promote your work and pay attention to analytics to learn what works

Use the obvious avenues to promote content — Twitter, Facebook, email blasts and Google-optimized headlines — as well as any non-obvious tools. But make sure to pay attention to analytics to see how they’re working and pay attention to where traffic is coming from.

At the DTH, staffers use Google analytics as well as Chartbeat Publishing real-time analytics. The real-time analytics are more valuable in this situation, because they can watch traffic go up or down based on the promotional work they’re doing.

The DTH has had Chartbeat, and then the more advanced Chartbeat Publishing, for about 13 months, and have found it to be a tremendous teaching tool. Watching the numbers go up and down helps students understand what drives online traffic. It also encourages them to post more frequently online when they can see how many people are reading it.

Here are Chartbeat screenshots from this morning – a more typical weekday, and from Tuesday afternoon.

 

According to Google analytics, the site had 51,474 page views Tuesday. The previous Tuesday, there were 27,014.

Have fun

Journalists live for these days. Enjoy the ride.

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Redesigns 2011: UC News-Record

November 9, 2011 in Redesigns

The News-Record at the University of Cincinnati relaunched their website recently.

The new site runs on the Griphon system from Detroit SoftWorks:

The old site, from archive.org:

The new site has more color in the (thinner) nav bar and a bolder nameplate. It’s hard to judge the columns on the new site, since the dominant art focuses on an important election story. The interior pages do show a greater variety of stories and look more like traditional newspaper section fronts.

Abandoning print at a community college: an adviser’s progress report

November 2, 2011 in College Media, management, Websites

Editor’s note: Mark Plenke wrote a message on the College Media Adviser’s Listserv about the transition to an online-only publication at Normandale CC. I invited him to revise and expand his comments and share them with readers who don’t have access to the listserv. This is the result. – Bryan

By Mark Plenke
Adviser, The Lions’ Roar Online

Editors at the Lions’ Roar, the student paper at Normandale Community College in Bloomington, Minn., decided last spring to drop their print edition and go totally online. The decision was difficult because the paper had published continuously since the school opened in the late ‘60s and had a good reputation and a loyal audience among faculty and staff.

The editors had noticed, though, that there just weren’t enough reporters, editors and photographers to do a consistently good job of putting out both a print newspaper and a website. They’d also noticed that the number of newspapers they were recycling was getting bigger despite a dynamic redesign and stepped up efforts at social-media marketing.

So they pulled the plug.

Here’s what happened and what we’ve learned:

  • There were complaints, both during the informal public-comment period last spring when they made the decision and this fall when the news racks stayed empty as school started. But we didn’t hear from a single student; a few faculty said they missed the print paper.
  • The students and I did a good job of letting people know what was happening, including a campaign that used the empty racks (Can’t find a paper?–look online!) to promote the switch.
  • Readership went WAY up. The number of unique visitors to the site is triple what it was last May. The comparison I like the most: Lions’ Roar used to print 2,000 papers and close to half were recycled. In the first full month of school this fall, the website had 2,893 unique visitors and comparable numbers for October (2,821).
  • The key to success was giving up the student fee money that would have been used for printing (about $7,500 a year) to secure a promise of weekly access to the database of student email accounts. The webmaster now sends a weekly update of what’s on the website to every student email box, and we publish the same hyperlinked mini-home page to an employee portal so staff has one-click access to the site.
  • The biggest growing pain was getting students to understand that they weren’t putting out a paper every three weeks anymore, that news had to be covered, reported and posted in a hurry (still working on that one, but it’s gotten a lot better lately).
  • Many more slideshows and video stories are being produced now. It’s no longer a medium for feature stories only.
  • Writers are using more web-friendly forms, especially lists.
  • Blogs have replaced columnists, a really good change in terms of the writing. It’s much tighter and brighter.
  • Students are thinking more visually because it’s the best way to get a story promoted on the home page.
  • Happily, a few advertisers (but none of the national agencies, unfortunately) have decided to go online with the paper.
  • The one minus has been the loss of social time when layout night disappeared, but we’ve started scheduling staff events (a pizza-and-pop party in the office this week, for example) to help replace it.

I’m biased, but I think it’s fair to say the change was a big success. The site has three times as many visitors as it did last spring and at least a thousand more readers than the print paper had each month. I also think the staff is being served well because they’ve learned to report news when it’s still news and they’re broadening the professional skills they’ll need to find a job when they’re done with school.

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Redesigns 2011: Daily Nebraskan

September 1, 2011 in design, Redesigns, Websites

The Daily Nebraskan at the University of Nebraska has refreshed their design for the new year. Here’s what the site looks like today:

dailynebraskannew

And here’s what it looked like in February, 2011 (via archive.org):

nebraskanold

I like the addition of more graphics “above the fold” to draw viewers into the stories. Also, the “flag” tones down the red somewhat. What do you think?

Red & Black takes innovative print/online strategy to new level

August 30, 2011 in College Media News, hope for the future, innovation

randb20The University of Georgia’s Red & Black (previously mentioned here and here and here) has long been an innovative campus media outlet. This semester, they’ve taken that innovation to a new level, abandoning their daily print product in favor of a weekly print/online hybrid and the addition of a monthly full-color magazine. You can see what the new weekly print edition looks like here. The R&B‘s web site is still powered by the WordPress CMS.

Dan Reimold outlines the strategy in a very complete article for PBS MediaShift: Revolution in Georgia: Student Newspaper Goes Digital First.

I interviewed Red & Black Publisher Harry Montevideo about some of the behind-the-scenes details of the development of this new publishing model.

I’m including a transcript of the entire interview below the fold, but I did want to mention a few of the top-level takeaways from the discussion:

  • The Red & Black spent a lot of time looking at the issue before deciding to go from daily to weekly.
  • The staff and board of directors spent a lot of time researching the issue before making a decision.
  • Students were understanding and accepting of the change – a key buy-in.
  • The staff interviewed advertisers and received assurances that the advertising income would be similar even in a weekly format.
  • The Red & Black hasn’t had to spend a lot of extra money on equipment to upgrade.
  • The student staff structure is pretty much the same as it was, with the exception of a few fewer page designers.
  • The new Ampersand magazine is an effort to pull in students who normally wouldn’t work for a newspaper, and provide another vehicle for advertising income.
  • The primary goal of the Red & Black is still training students for their future careers in journalism, no matter what format/publication schedule they have.

Here’s a look at the cover of the first issue of Ampersand:

magazineonline

The full version will be online at the Red & Black web site next week, says Ed Morales, editorial adviser. The magazine might get its own dedicated web site next year.

Read the rest of this entry →

“All on Paper” leads to camaraderie, but how to make it continue?

August 29, 2011 in College Media

coversThis summer, a group of students, an adviser, and working journalists gathered at Florida Atlantic University with typewriters, photographic enlargers, rubber cement, Xacto knives and other implements of production to put together a newspaper. Without computers.

You can read most of the sordid details about the experiment (called “All on Paper”) at Michael Koretzky’s weblog. He recounts how they tried to figure out how to turn a bathroom into a darkroom (remember those?), and what it was like to push the buttons on a manual typewriter.

So why are we talking about this experiment on a weblog called “Innovation in College Media”? Because of the thing the students say they found through the experience that was missing from their 21st century newsroom.

Gideon Grudo and Mariam Aldhahi – editors with the FAU newspaper – were part of this experiment in cruel and unusual punishment, and came away with an appreciation for the difficulties of putting out a newspaper in a pre-computerized world.

Here are some excerpts from an interview I conducted with them recently:

What was the biggest lesson you learned from the experience?

Gideon: No Internet means more talking. More laughing. More camaraderie and community in the newsroom. I hope that Google and InDesign don’t make us forget what we had with each other for those brief two weeks.

Mariam: We take the both the technology we have and the people we work with for granted. This project helped us to create a better functioning newsroom.

Would you do it again?

Gideon: For my own good, it’d take a hurricane to force me to schlep the typewriter back to the newsroom and pop it open. But I do hope to show others the little that I know of the process and help other newsroom recreate our project.

Mariam: No chance. I figure if the people who grew up using that technology don’t want to touch it than I shouldn’t either. I would be more than happy to teach others, though. This project is definitely one that should be recreated.

Have you gotten any requests from other advisers to do the same thing on their campuses?

Gideon: We have, and some from high schools.

How long did the process take to produce the issue?

Two weeks, daily.

What would you do differently if you could do it again? Anything?

Gideon: Buy a linotype.

Mariam: Buy a recycling bin. The amount of paper wasted still makes me feel guilty.

What was your favorite piece of old school equipment?

Gideon: Pica pole paired with an X-Acto knife. Designing was so barbaric and personal.

Mariam: X-Acto knife and rubber cement.

What was your least favorite?

Gideon: The typewriter. While it was fun to set it up and press down the keys, having to retype five or six versions of one story got old fast.

Mariam: Proportion wheel. I still don’t know how it works.

A lot of talk was about camaraderie. Do you think you can replicate that without the old equipment?

Gideon: I sure hope so. We’ve already seen a spike in staffer attendance since the end of the project. The newsroom is more full on the daily (we’re a weekly, mind you) than I’ve ever seen it. And it’s still summer!

Mariam: I’ve already seen a change in the newsroom. We have a good chunk of the staff here at given time and work feels less like work now.

Grudo, Aldhahi and Koretzky all mentioned the sense of camaraderie, of shared purpose, of unity the newsroom experienced while putting together a paper the “old fashioned” way. And the effect seems to have carried over since the experiment.

But the big question is: how long will that camaraderie last? Certainly, the student journalists who personally went through the experience will remember it. But what about the next group of journos who come into the newsroom? Will they catch the “shared purpose” from their peers? Will they need a similar exercise before they catch the feeling.

In some ways, the paper-only experience is similar to those “team-building” exercises that occur in many large organizations. Except, instead of catching a co-worker while she falls backwards, or sharing the experience of walking a ropes course, the students ended the two weeks with a finished product.

I admit I was skeptical of the exercise from the beginning. My new media/get off my lawn hat was on tight. But I do see a deeper desire that surfaces from this type exercise.

We’re all more wrapped in personal bubbles these days. We wear our headphones connected to our iPods with our personal playlists. We download photos and edit them in Photoshop, not in a community darkroom. We don’t spend time in front of giant pasteout desks or futz around with hot wax. And in the midst of our personal reveries, the communal sense of journalism gets subsumed.

You can’t reproduce that sense of coming together to do something important with a Facebook meeting, or a Google+ “hangout.” A weekly meeting or shouting to your coworker over a computer screen won’t do it either.

And honestly, I don’t think any of us would trade the benefits of our technology just for the return of some ideal of “community.” But perhaps there are ways to restore some of that community to the newsroom without having to resort to manual typewriters.

Maybe it means making everyone unplug their headphones, or copy edit pages as a group, or pass around photos and discuss the best crops on deadline.

I admit I don’t have any easy answers for this question. Perhaps you could add to the conversation in the comments.

Oh, and by the way, if you’re interested, you can contact Koretzky at the link above about bringing the experiment to your own campus.

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College online media checklist for a new year

August 22, 2011 in ideas, innovation

Students are returning to campus for the new year. No doubt, the college journalists on your campus are excited to get back to putting out a product for the community. As I’ve done a couple of times in the past, I’m putting out this checklist of things to consider for your online presence.

  • Have you got your news org. online?
  • Do you have a content management system?
  • Have you posted any videos online?
  • Have you included any audio soundbites in a story?
  • Have you done a photo slideshow?
  • Have you put up an audio slideshow (perhaps using Soundslides)?
  • Have you used a map to highlight the location of a story?
  • What about a timeline?
  • Have you used weblogs on your site?
  • Have you uploaded source documents (PDFs, excel spreadsheets, etc.) to accompany a big story?
  • Have you used social media (Facebook, Twitter, YouTube) to market your stories?
  • Have you tracked what others are saying about you via Google Blogsearch?
  • Have you used the web site to post breaking news online FIRST?
  • Have you moved the online editor out of the back office and into a position of authority?
  • Have you allowed comments on your stories?
  • Have you encouraged writers to write for the Web and include hyperlinks in their stories?
  • Are you selling ads for your online site?
  • Have you tried something experimental?

Obviously, I don’t expect you to be doing all of these at once if you’re not doing them now. But if you’re doing some of them (you have a site online, congratulations!), maybe it’s time to consider adding to your online toolbox.

Remember, your online presence doesn’t replace your print edition, but it adds depth to the stories you publish. Point people to your online site. Encourage them to “like” your Facebook page. Tweet and respond to people who tweet back to your Twitter presence.

If you’re short-staffed, pick one thing and try that for a semester. See how much you can build that one thing into a reliable skill for your student journalists. If it doesn’t work, try another thing. Above all, keep pushing.

CICM Interview: Rusty Lewis on new CP5 advertising options

January 13, 2011 in College Media News, College Publisher

collegepublisherIn the wake of College Media Network‘s announcement in late December that they were changing their business model, most of my attention focused initially on the fee structure that would exist for current and new clients. See interview here. Now, I turn attention to the second part of the announcement, the change to the College Media Network ad revenue sharing structure. Here’s the part that deals with the advertising revenue splits.

Newspapers will have more choice with managing online ad inventory by selecting one of the following on an annual basis:

A. CMN and the newspaper will share the inventory among all 5 ad units with a 70/30 breakdown.  The newspaper will be able to utilize each ad placement up to 30% of the page impressions.  Each party will retain 100% of the revenue made off the campaigns placed on the site, but any unused inventory on the newspaper-side will be filled with remnant ads (of which the newspaper will receive 20% of the revenue).

B.
CMN will sell all 5 spots and remit a payment of 20% of the total revenue to the newspaper.

C. The newspaper can buy the entire inventory from CMN at a rate of $7.50 per 1,000 page views.  Naturally, the newspaper would retain all the revenue from the advertisements placed on site.

While license fees are billed up front on an annual basis, revenue sharing provides an opportunity to offset that cost acreoss the year.

I have an e-mail in to Lewis with a number of questions related to the new revenue sharing options, and will post it as soon as he responds. In the meantime, any thoughts on the new structure?

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