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Redesigns 2011: UC News-Record

November 9, 2011 in Redesigns

The News-Record at the University of Cincinnati relaunched their website recently.

The new site runs on the Griphon system from Detroit SoftWorks:

The old site, from archive.org:

The new site has more color in the (thinner) nav bar and a bolder nameplate. It’s hard to judge the columns on the new site, since the dominant art focuses on an important election story. The interior pages do show a greater variety of stories and look more like traditional newspaper section fronts.

Abandoning print at a community college: an adviser’s progress report

November 2, 2011 in College Media, management, Websites

Editor’s note: Mark Plenke wrote a message on the College Media Adviser’s Listserv about the transition to an online-only publication at Normandale CC. I invited him to revise and expand his comments and share them with readers who don’t have access to the listserv. This is the result. – Bryan

By Mark Plenke
Adviser, The Lions’ Roar Online

Editors at the Lions’ Roar, the student paper at Normandale Community College in Bloomington, Minn., decided last spring to drop their print edition and go totally online. The decision was difficult because the paper had published continuously since the school opened in the late ‘60s and had a good reputation and a loyal audience among faculty and staff.

The editors had noticed, though, that there just weren’t enough reporters, editors and photographers to do a consistently good job of putting out both a print newspaper and a website. They’d also noticed that the number of newspapers they were recycling was getting bigger despite a dynamic redesign and stepped up efforts at social-media marketing.

So they pulled the plug.

Here’s what happened and what we’ve learned:

  • There were complaints, both during the informal public-comment period last spring when they made the decision and this fall when the news racks stayed empty as school started. But we didn’t hear from a single student; a few faculty said they missed the print paper.
  • The students and I did a good job of letting people know what was happening, including a campaign that used the empty racks (Can’t find a paper?–look online!) to promote the switch.
  • Readership went WAY up. The number of unique visitors to the site is triple what it was last May. The comparison I like the most: Lions’ Roar used to print 2,000 papers and close to half were recycled. In the first full month of school this fall, the website had 2,893 unique visitors and comparable numbers for October (2,821).
  • The key to success was giving up the student fee money that would have been used for printing (about $7,500 a year) to secure a promise of weekly access to the database of student email accounts. The webmaster now sends a weekly update of what’s on the website to every student email box, and we publish the same hyperlinked mini-home page to an employee portal so staff has one-click access to the site.
  • The biggest growing pain was getting students to understand that they weren’t putting out a paper every three weeks anymore, that news had to be covered, reported and posted in a hurry (still working on that one, but it’s gotten a lot better lately).
  • Many more slideshows and video stories are being produced now. It’s no longer a medium for feature stories only.
  • Writers are using more web-friendly forms, especially lists.
  • Blogs have replaced columnists, a really good change in terms of the writing. It’s much tighter and brighter.
  • Students are thinking more visually because it’s the best way to get a story promoted on the home page.
  • Happily, a few advertisers (but none of the national agencies, unfortunately) have decided to go online with the paper.
  • The one minus has been the loss of social time when layout night disappeared, but we’ve started scheduling staff events (a pizza-and-pop party in the office this week, for example) to help replace it.

I’m biased, but I think it’s fair to say the change was a big success. The site has three times as many visitors as it did last spring and at least a thousand more readers than the print paper had each month. I also think the staff is being served well because they’ve learned to report news when it’s still news and they’re broadening the professional skills they’ll need to find a job when they’re done with school.

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Redesigns 2011: Daily Nebraskan

September 1, 2011 in design, Redesigns, Websites

The Daily Nebraskan at the University of Nebraska has refreshed their design for the new year. Here’s what the site looks like today:

dailynebraskannew

And here’s what it looked like in February, 2011 (via archive.org):

nebraskanold

I like the addition of more graphics “above the fold” to draw viewers into the stories. Also, the “flag” tones down the red somewhat. What do you think?

Red & Black takes innovative print/online strategy to new level

August 30, 2011 in College Media News, hope for the future, innovation

randb20The University of Georgia’s Red & Black (previously mentioned here and here and here) has long been an innovative campus media outlet. This semester, they’ve taken that innovation to a new level, abandoning their daily print product in favor of a weekly print/online hybrid and the addition of a monthly full-color magazine. You can see what the new weekly print edition looks like here. The R&B‘s web site is still powered by the WordPress CMS.

Dan Reimold outlines the strategy in a very complete article for PBS MediaShift: Revolution in Georgia: Student Newspaper Goes Digital First.

I interviewed Red & Black Publisher Harry Montevideo about some of the behind-the-scenes details of the development of this new publishing model.

I’m including a transcript of the entire interview below the fold, but I did want to mention a few of the top-level takeaways from the discussion:

  • The Red & Black spent a lot of time looking at the issue before deciding to go from daily to weekly.
  • The staff and board of directors spent a lot of time researching the issue before making a decision.
  • Students were understanding and accepting of the change – a key buy-in.
  • The staff interviewed advertisers and received assurances that the advertising income would be similar even in a weekly format.
  • The Red & Black hasn’t had to spend a lot of extra money on equipment to upgrade.
  • The student staff structure is pretty much the same as it was, with the exception of a few fewer page designers.
  • The new Ampersand magazine is an effort to pull in students who normally wouldn’t work for a newspaper, and provide another vehicle for advertising income.
  • The primary goal of the Red & Black is still training students for their future careers in journalism, no matter what format/publication schedule they have.

Here’s a look at the cover of the first issue of Ampersand:

magazineonline

The full version will be online at the Red & Black web site next week, says Ed Morales, editorial adviser. The magazine might get its own dedicated web site next year.

Read the rest of this entry →

“All on Paper” leads to camaraderie, but how to make it continue?

August 29, 2011 in College Media

coversThis summer, a group of students, an adviser, and working journalists gathered at Florida Atlantic University with typewriters, photographic enlargers, rubber cement, Xacto knives and other implements of production to put together a newspaper. Without computers.

You can read most of the sordid details about the experiment (called “All on Paper”) at Michael Koretzky’s weblog. He recounts how they tried to figure out how to turn a bathroom into a darkroom (remember those?), and what it was like to push the buttons on a manual typewriter.

So why are we talking about this experiment on a weblog called “Innovation in College Media”? Because of the thing the students say they found through the experience that was missing from their 21st century newsroom.

Gideon Grudo and Mariam Aldhahi – editors with the FAU newspaper – were part of this experiment in cruel and unusual punishment, and came away with an appreciation for the difficulties of putting out a newspaper in a pre-computerized world.

Here are some excerpts from an interview I conducted with them recently:

What was the biggest lesson you learned from the experience?

Gideon: No Internet means more talking. More laughing. More camaraderie and community in the newsroom. I hope that Google and InDesign don’t make us forget what we had with each other for those brief two weeks.

Mariam: We take the both the technology we have and the people we work with for granted. This project helped us to create a better functioning newsroom.

Would you do it again?

Gideon: For my own good, it’d take a hurricane to force me to schlep the typewriter back to the newsroom and pop it open. But I do hope to show others the little that I know of the process and help other newsroom recreate our project.

Mariam: No chance. I figure if the people who grew up using that technology don’t want to touch it than I shouldn’t either. I would be more than happy to teach others, though. This project is definitely one that should be recreated.

Have you gotten any requests from other advisers to do the same thing on their campuses?

Gideon: We have, and some from high schools.

How long did the process take to produce the issue?

Two weeks, daily.

What would you do differently if you could do it again? Anything?

Gideon: Buy a linotype.

Mariam: Buy a recycling bin. The amount of paper wasted still makes me feel guilty.

What was your favorite piece of old school equipment?

Gideon: Pica pole paired with an X-Acto knife. Designing was so barbaric and personal.

Mariam: X-Acto knife and rubber cement.

What was your least favorite?

Gideon: The typewriter. While it was fun to set it up and press down the keys, having to retype five or six versions of one story got old fast.

Mariam: Proportion wheel. I still don’t know how it works.

A lot of talk was about camaraderie. Do you think you can replicate that without the old equipment?

Gideon: I sure hope so. We’ve already seen a spike in staffer attendance since the end of the project. The newsroom is more full on the daily (we’re a weekly, mind you) than I’ve ever seen it. And it’s still summer!

Mariam: I’ve already seen a change in the newsroom. We have a good chunk of the staff here at given time and work feels less like work now.

Grudo, Aldhahi and Koretzky all mentioned the sense of camaraderie, of shared purpose, of unity the newsroom experienced while putting together a paper the “old fashioned” way. And the effect seems to have carried over since the experiment.

But the big question is: how long will that camaraderie last? Certainly, the student journalists who personally went through the experience will remember it. But what about the next group of journos who come into the newsroom? Will they catch the “shared purpose” from their peers? Will they need a similar exercise before they catch the feeling.

In some ways, the paper-only experience is similar to those “team-building” exercises that occur in many large organizations. Except, instead of catching a co-worker while she falls backwards, or sharing the experience of walking a ropes course, the students ended the two weeks with a finished product.

I admit I was skeptical of the exercise from the beginning. My new media/get off my lawn hat was on tight. But I do see a deeper desire that surfaces from this type exercise.

We’re all more wrapped in personal bubbles these days. We wear our headphones connected to our iPods with our personal playlists. We download photos and edit them in Photoshop, not in a community darkroom. We don’t spend time in front of giant pasteout desks or futz around with hot wax. And in the midst of our personal reveries, the communal sense of journalism gets subsumed.

You can’t reproduce that sense of coming together to do something important with a Facebook meeting, or a Google+ “hangout.” A weekly meeting or shouting to your coworker over a computer screen won’t do it either.

And honestly, I don’t think any of us would trade the benefits of our technology just for the return of some ideal of “community.” But perhaps there are ways to restore some of that community to the newsroom without having to resort to manual typewriters.

Maybe it means making everyone unplug their headphones, or copy edit pages as a group, or pass around photos and discuss the best crops on deadline.

I admit I don’t have any easy answers for this question. Perhaps you could add to the conversation in the comments.

Oh, and by the way, if you’re interested, you can contact Koretzky at the link above about bringing the experiment to your own campus.

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College online media checklist for a new year

August 22, 2011 in ideas, innovation

Students are returning to campus for the new year. No doubt, the college journalists on your campus are excited to get back to putting out a product for the community. As I’ve done a couple of times in the past, I’m putting out this checklist of things to consider for your online presence.

  • Have you got your news org. online?
  • Do you have a content management system?
  • Have you posted any videos online?
  • Have you included any audio soundbites in a story?
  • Have you done a photo slideshow?
  • Have you put up an audio slideshow (perhaps using Soundslides)?
  • Have you used a map to highlight the location of a story?
  • What about a timeline?
  • Have you used weblogs on your site?
  • Have you uploaded source documents (PDFs, excel spreadsheets, etc.) to accompany a big story?
  • Have you used social media (Facebook, Twitter, YouTube) to market your stories?
  • Have you tracked what others are saying about you via Google Blogsearch?
  • Have you used the web site to post breaking news online FIRST?
  • Have you moved the online editor out of the back office and into a position of authority?
  • Have you allowed comments on your stories?
  • Have you encouraged writers to write for the Web and include hyperlinks in their stories?
  • Are you selling ads for your online site?
  • Have you tried something experimental?

Obviously, I don’t expect you to be doing all of these at once if you’re not doing them now. But if you’re doing some of them (you have a site online, congratulations!), maybe it’s time to consider adding to your online toolbox.

Remember, your online presence doesn’t replace your print edition, but it adds depth to the stories you publish. Point people to your online site. Encourage them to “like” your Facebook page. Tweet and respond to people who tweet back to your Twitter presence.

If you’re short-staffed, pick one thing and try that for a semester. See how much you can build that one thing into a reliable skill for your student journalists. If it doesn’t work, try another thing. Above all, keep pushing.

CICM Interview: Rusty Lewis on new CP5 advertising options

January 13, 2011 in College Media News, College Publisher

collegepublisherIn the wake of College Media Network‘s announcement in late December that they were changing their business model, most of my attention focused initially on the fee structure that would exist for current and new clients. See interview here. Now, I turn attention to the second part of the announcement, the change to the College Media Network ad revenue sharing structure. Here’s the part that deals with the advertising revenue splits.

Newspapers will have more choice with managing online ad inventory by selecting one of the following on an annual basis:

A. CMN and the newspaper will share the inventory among all 5 ad units with a 70/30 breakdown.  The newspaper will be able to utilize each ad placement up to 30% of the page impressions.  Each party will retain 100% of the revenue made off the campaigns placed on the site, but any unused inventory on the newspaper-side will be filled with remnant ads (of which the newspaper will receive 20% of the revenue).

B.
CMN will sell all 5 spots and remit a payment of 20% of the total revenue to the newspaper.

C. The newspaper can buy the entire inventory from CMN at a rate of $7.50 per 1,000 page views.  Naturally, the newspaper would retain all the revenue from the advertisements placed on site.

While license fees are billed up front on an annual basis, revenue sharing provides an opportunity to offset that cost acreoss the year.

I have an e-mail in to Lewis with a number of questions related to the new revenue sharing options, and will post it as soon as he responds. In the meantime, any thoughts on the new structure?

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Cerritos College Talon Marks experiments with 3D

December 9, 2010 in College Media, design, innovation, showcase

By Rich Cameron
Cerritos College Mass Communications chair

The Dec. 8 issue of the Cerritos College Talon Marks will stand out from other issues of the paper, in more ways than one if you are wearing 3D glasses. That’s because four pages in the paper sported color 3D photos. To aid the readers in seeing the photos pop out at them, each of the 4,000 copies of the paper had a free pair of 3D glasses affixed to it.

The 3D experiment is the brainchild of Talon Marks editor Joey Berumen. (editor@talonmarks.com). In his front page column on the experiment he says, “With the recent revitalization of 3D movies, video games and even TVs, it seems the next logical step would be for newspapers and other forms of media to follow suit.”

Elsewhere he adds, “Other than running three dimensional photos, how else can newspapers utilize the technology? Perhaps the cornerstone of the print media –advertising– can hold some of the answers. After all, a 3D Victoria Secret advertisement wouldn’t be eye-catching at all, would it?”

Ironically, the paper includes a color ad that unintentionally sports 3D aspects because of its color scheme: an unexpected boon for the advertiser.

A pdf of the entire issue is available for download on the www.talonmarks.com website. You can view it online here.

To accomplish the project the students first had to learn new PhotoShop skills to convert 2D photos into 3D.

Then they had to find a suitable subject. Originally, the students settled on a campus art show photo page. The show consists of a number of sculptures and mixed media that lent themselves to 3D photo presentations, but as the students found the conversion easier and easier to do, photos on all four planned color pages (thanks to advertisers wanting color) the project spread to other photos.

Then the students had to locate and talk their faculty adviser into authorizing purchase of 4,000 pairs of inexpensive CMYK compatible 3D glasses (they make RGB versions, too). When the paper returned from the printer, an assembly line of students was needed to affix the glasses to each copy of the paper before distribution could take place.

Why do it? Well, there are the editor’s words above. Clearly it was a gimmick designed to get campus attention; getting it for something good/interesting is far better than getting it for bad reasons. And who knows, it may attract future readers/staff members.

For the staff members it is something for pride, but they’ve also learned new PhotoShop skills. While they may never be called on to repeat them, the fact that they 1) thought outside the box, and 2) had to learn new skill sets to accomplish their idea clearly were good reasons to do it.

If they ever do it again, they will work harder to get an advertiser to pay for it. They only half-heartedly tried this time, for instance, to find an advertiser who would buy an ad on the glasses themselves and charge enough to buy the glasses.

In another innovation this semester, the Talon Marks started including QR scan codes in its print edition that help readers with smart phones connect to audio and video multimedia pieces on the newspaper’s website.

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Redesigns 2010: The New Hampshire

September 15, 2010 in Redesigns

The New Hampshire student newspaper at UNH recently redesigned their web site (hosted by College Publisher). Here’s the new design:

tnhonline2010

I don’t have a screen cap of their immediate past design, but here’s one from 2007 that I was able to dig out of the Internet Archive:

tnhonline2007

I think I’m about ready to declare the left nav bar an endangered species.

Redesigns 2010: Loyolan

September 8, 2010 in College Media, Redesigns, Websites

Tom Nelson sends along a redesign for the Loyola Marymount Loyolan web site, which moved to a WordPress install over the summer from the previous College Publisher system.

Here’s a screenshot of the new look to the site:

loyolan

The new template is Hybrid News.

Unfortunately, I do not have a screen capture of the old site design, and the Wayback Machine is no help.