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Expectations are there for new hires and social media

February 29, 2012 in career talk, social media

I know you’ve probably heard it here plenty of times, but the drumbeat for online journalism skills continues to grow louder from every professional journalist I’ve spoken to or listened to at a conference or workshop this year.

When I was at the Mid-America Press Institute’s “Managing Change” workshop recently, one quote brought this back to mind. It was from Alan Herzberger, digital managing editor of The Oklahoman.

Here’s what I tweeted at the time:

Herzberger said the Oklahoman expects new hires to be active on Facebook and Twitter, and to have some followers (for more on the Oklahoman’s social media strategy, read the story at mpinews.org, along with others from the workshop).

That dovetails with something Steve Yelvington wrote recently that I though deserved some attention: The new baseline skill set, which includes this skill:

Be prepared to use social networking to further your job goals. This includes listening, engaging and promoting your work.

There are a lot of web sites out there that will give you advice about how to achieve success in social media these days. My only advice is this: Get to it!

If you’re not using social media to connect with other journalists, with potential readers, with industry sources, you’re flailing at your journalistic responsibility.

When we started this blog, one of the things we talked about early on was that news is now a conversation (that’s not my terminology, but it describes the way news has evolved). It’s more true now than ever.

 

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Gregory’s Twitter Tips for journalists

September 8, 2010 in social media, Student voices, Twitter

Sara Gregory, community manager for the Daily Tar Heel, created a slide show for fellow student journalists about how to use Twitter responsibly as a journalist. Worth a look. (via Erica Perel on the CMA Listserv).

Twitter tips

Mulvaney: Newspaper video has to improve

April 5, 2010 in industry news, Training, video

vixiaColin Mulvaney writes an excellent post on his blog: Video at newspapers needs to improve – that I want to highlight because it’s as good a summary as any of the ways that newspaper-produced video needs to go to reach the storytelling heights that still photojournalism has reached in the past.

He identifies the following problems with much of newspaper video:

  • Storytelling
  • Bland Videos
  • Structure
  • Editing
  • Journalism
  • Narration
  • Collaboration

Some of these problems stem from the obvious fact that newspapers are still trying to figure out what works for online video, and still photographers are still learning the basics of video storytelling. And when some of the best newspaper videographers get shown the door, or land in academia (Hernandez and Gitner), or must shift careers for personal and geographical reasons, and others (like Mulvaney himself) get pulled off video duty, figuring out what works and indwelling those skills within newspaper staffers just gets that much harder.

A lot of this mediocrity is doubtless self-inflicted. Stories that work in print don’t work so well in video. Stories that benefit from video don’t always get the time they deserve to get it right.

But the greater point is that people (especially student journalists) who want to be videographers for newspapers need to spend a lot more time honing their craft. That includes paying attention to broadcast videographers. While I firmly believe that web-based video necessarily is different from broadcast video, the fact is that broadcast videographers have a lot to teach in terms of video storytelling.

Some of that honing of skills should come through classwork. But a newspaper journalist might only get a few weeks of video training in an intro class. The rest must come from practice and DIY learning (including some of the workshops Mulvaney mentions in his post above). To that end, below are several sites I’d recommend for more advanced DIY training:

Edit Foundry: Shawn Montano’s site hosted by NPPA focuses very sharply on the depths of video editing. What I like about the site is that Montano breaks down a concept – say, Video editing transitions – complete with detailed commentary across the entire video, along with screen grabs.

News Videographer: Angela Grant continues to explore videography from a newspaper veteran’s viewpoint, despite her career developments. An excellent resource.

Mastering Multimedia: Mulvaney’s blog is another excellent resource, which takes a more theoretical approach to multimedia storytelling. Even though he spends less time shooting video, his thoughts are worth the time to absorb.

Multimedia Shooter: Originally set spinning by Richard Koci Hernandez, this site is chock full of tutorials, advice, and inspiration. Not just about video, but a range of multimedia (see Multimedia Rules to Live By and Seven Steps to Train Yourself).

I’m sure there are other excellent sites around the web that focus on video gathering and editing. These are some I’m familiar with and enjoy reading. There are also some excellent sites (Mindy McAdams, among others) who devote some time to video, but also examine a much broader vista of multimedia and online journalism.

Got a favorite site for learning video techniques? Please let us know in the comments.

Future of Journalism panel audio

March 29, 2010 in Academics, career talk, hope for the future, industry news

As promised, I’m embedding the audio from the “Future of Journalism” panel discussion held last Wednesday at EIU.

Panelists were: Will Sullivan of the St. Louis Post-Dispatch/STLToday, John Foreman, publisher of the News-Gazette of Champaign-Urbana, Ill. and Nancy Foreman, executive producer at WCIA-TV3 in Champaign. Jeff Lynch, interim dean of the EIU College of Arts and Humanities moderated.

My apologies in advance for the quality of the audio, which was recorded from the audience, not from the sound booth. As you can tell from the discussion, I had several disagreements with John Foreman about the value of online journalism, citizen journalism, and hyperlocal content.

Community input: What do you think the future holds for journalism?

March 22, 2010 in hope for the future

comp

As I mentioned in the previous post, this Wednesday I’ll be participating in a panel discussion on “The Future of Journalism.”

Panelists include: Will Sullivan of the St. Louis Post-Dispatch/STLToday, John Foreman, publisher of the News-Gazette of Champaign-Urbana, Ill. and Nancy Foreman, executive producer at WCIA-TV3 in Champaign. Jeff Lynch, interim dean of the EIU College of Arts and Humanities will moderate.

I have some thoughts that I’m gathering for the discussion, but I’m curious about what you, faithful readers, think the future holds for journalism. You can add your thoughts in the comments, via Twitter to @CICM, or via e-mail to scmurley -at- gmail.com and I’ll add your 2 cents to the discussion.

This is sort of an experiment in showing some of how social media can affect the journalism of the future. We will obviously be touching on the economic outlook, advertising, employment prospects, and new forms of media.

Foreman wrote an opinion piece about the death of newspapers that is worth reading for some background.

Break is over: The future of journalism, and some curated links

March 22, 2010 in hope for the future, Links

linksWe’re back from Spring Break here, and I’m hitting the ground running. This Wednesday, I’ll be participating in a panel discussion on “The Future of Journalism” here at EIU, joined by the Journerdist himself, Will Sullivan, along with John Foreman, publisher of the News-Gazette of Champaign-Urbana, Ill. and Nancy Foreman, executive producer at WCIA-TV3 in Champaign. Jeff Lynch, interim dean of the EIU College of Arts and Humanities will moderate. Should be an interesting event, and I’ll post audio or video once it’s over.

Then, this weekend, I’ll be assisting with the APME/MPI NewsTrain workshop in Arlington Heights, Ill. (details here) The faculty is pretty impressive. Mark Briggs will be there, as will Derek Willis, whom I’ve interviewed, but never met in person. I hope to have some short videos available from that workshop as well.

Meanwhile, here are some random links to start the day off right.

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