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Last week, I noticed via twitter (@danielbachhuber) that the Daily Tar Heel had launched an iPhone app, developed with Amuzu, Inc. Going to the link, I noticed that the Daily Illini and the Daily Sundial at Cal State-Northridge had also worked with Amuzu to develop their iPhone apps. (all those links are . . . → Read More: iPhone apps for college media
Use of a texting service is different than a mobile site or iPhone application because it delivers news to the reader without requiring the reader to seek it on his own. All he/she has to do is sign up. I can see how it’d get annoying — perhaps spammy– but the service is all opt-in. If you have high-quality content, this won’t be an issue. Barack Obama’s campaign is proof tha text alerts can be successful. He texted alerts to his supporters and even broke news of his VP via text message. It baffles me that most news sites which offer text alerts bury the feature somewhere on the site. Pro news organizations like Tampa Bay Online offer text alerts, but the feature is hidden under the “tools” option. The New York Times offers the service too, but again, it’s a hidden option that most readers probably don’t realize they have. Even a Google search didn’t yield results for LA Times’ mobile alerts, which only leads me to assume they don’t offer the service. The option to subscribe for text alerts should be offered prominently on the homepage, right alongside the option to subscribe to RSS. OaklandNorth.net, a project out of UC Berkeley, is a great example of college media that offers text alerts and features it on their homepage (found via Richard Koci Hernandez). The best texting service is designed with narrow subscription options (i.e. specific categories/sections of news alerts) so your readers receive only the news they want. Image via Wikipedia The New York Times is reporting that the electronic newspaper will make its appearance next year. The device, which is unnamed, uses the same technology as the Sony eReader and Amazon.com’s Kindle, a highly legible black-and-white display developed by the E Ink Corp. While both of those devices are intended primarily as book readers, . . . → Read More: E-ink for newspapers coming next year Image via Wikipedia Poynter’s e-media tidbits points to the Newspaper Association of America’ s mobile media report: Moving to Mobile. Setting up a mobile Web site and text-messaging program is not hard, and taking advantage of the medium is extremely important for newspapers. “Moving to Mobile” is a growth and development guide from the Newspaper Association of America that . . . → Read More: NAA guide to mobile media |
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Have you ever deleted a text message without reading it? Most people wouldn’t, which makes SMS text messaging a potentially valuable tool for news organizations.
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