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Use free tools to better your news product

August 5, 2008 in Multimedia views, software

Paul Bradshaw makes a point about the Guardian (UK) that I was making last week to a group of college newspaper editors at the Management Seminar for College Newspaper Editors (MSCNE) at the University of Georgia: Use what’s out there.

Paul notes that the Guardian uses tools like del.icio.us, Google gadgets, Yahoo Pipes, and others to bring more content to their readers, and do so without having to develop their own software.

None of them owned or built by the Guardian. But all of them do the job required, and well – for nothing. Culturally, this is a hard thing for many news organisations to do (”But we can’t control it!”), but increasingly, it’s something they’re learning tends to work better than unwieldy bespoke software. It’s cheaper – and importantly in these times, much, much quicker.

There are numerous free software solutions that will add to your news organization’s abilities to add value online. Using these tools is not a sign of weakness, but of strength. I admire college newspapers who use tools like YouTube, for example, to push forward with new media instead of relying on someone to come up with a uniquely college media-specific solution.

Take charge of your stories, but take care when ‘marketing’ them

July 30, 2008 in blogging, Multimedia views

from CN8 at the Petco gas explosion.Image via WikipediaHoward Owens has a great list of ways reporters can make themselves more valuable and also “take ownership” of their stories.

Go. Now. Read it. Take notes.

Several of these things I’ve talked about often with editors and reporters. And generating your own story ideas was a requirement when I began as a features reporter (I still don’t understand student journalists who’ve never heard of a story budget before).

I would quibble with one of Howard’s suggestions:

When the story is published, you socially bookmark the story as appropriate; you send the link to bloggers you know who might be interested; you e-mail the link to sources or readers you know would be interested.

Be VERY CAREFUL with e-mails to interested bloggers. I’m a blogger, and I’ve e-mailed friends around the blogosphere with links to things I’ve written that I think they would be interested in. But I do so judiciously.

If you e-mail bloggers too often, you get a reputation like that of a PR hack who sends out irrelevant press releases for every little thing that happens at their company.

Make sure:

  • your story is relevant;
  • you have a relationship with the blogger previously;
  • and, that it’s a two-way street (i.e., he/she is not just a place for you to dump your stories, but a source for story ideas as well).

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The iPhone “revolution”

July 18, 2008 in Multimedia views

Parade of SmartphonesImage by B.K. Dewey via FlickrMark Luckie recently wrote about how the iPhone will revolutionize journalism. You may remember our coverage of Abilene Christian University’s iPhone initiative and the challenges it presents to student media.

Luckie argues that the rise of the smartphone is going to put more pressure on reporters and editors.

This means even shorter deadlines for reporters, and even quicker turnaround on blurbs that can be posted to the web immediately. It also means consumers will be more receptive to mobile video which, on the iPhone’s predecessors, had to be viewed on a screen the size of a postage stamp. The phone currently has built-in YouTube access for those videos hosted on the video sharing site, but it puts a greater demand on Apple to create Flash compatibility on the phone so news sites can provide video in a central location.

In the past, I’ve argued that student media outlets need to begin equipping reporters with laptops and wireless cards so they could file from location, even when there isn’t WiFi access. Now, it might be a better idea to give reporters a smartphone. However, annoyingly, the iPhone doesn’t have an accessory keyboard that makes typing easier.

And convincing college print journalists to think about publishing to the web first is still a challenge, since print readership remains strong on campus.

For more on the iPhone 3G, Mindy McAdams has been blogging here and here.

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Spectator going online only

June 24, 2008 in Multimedia views, Websites

via Rachele Kanigel, a report that the Spectator at Mississippi University for Women is going to abandon print for an online-only approach this fall.

I suspect we’ll hear another round of these types of discussions now that state legislatures are grappling with the effects of the economic downturn.

Anyway, it’s a topic we’ve rehashed several times. See related discussion here.

Old is a state of mind

May 16, 2008 in Multimedia views

Andy Dickinson and Pat Thornton thresh out the pluses and minuses of having “Digital Natives” in the management team at a news outlet.

Dickinson objects in part to Thornton’s original thesis:

But I don’t want a tribe of digital natives springing up creating digital divides – old/young, get it/don’t  – because rather than having the keys to the digital kingdom, all that the attitude really tells me is that they have gone really native. And when that comes with claims that having more of them is just what you need to get the job done…

One of the problems that Dickinson and Thornton are tussling over is the definition of “Digital Native.” (I can still hear my stats professor, Dr. Collins, saying “operationalize that”) I wouldn’t consider myself a digital native. I’m 40, grew up with the advent of cable and the compact disc, and came to the Internet with AOL and Netscape Navigator. Still, most of my work life has been spent with computer-based applications.  I watch television on the Internet exclusively, for pete’s sake.

And I’ve met more than enough 18-24 year olds who have little understanding of the social structure of the World Wide Web (much less how to use a computer beyond AIM and their browser). Putting such people in management positions simply because they’re young, and therefore assumed to be “digital natives” is not a solution. On the other end of things, some of the most digitally savvy people I know are older than I am.

That said, Pat makes some excellent points in his original post. Newspaper management should lean heavily on their younger staff members to provide entree into this demographic realm. Perhaps these staffers could provide a meaningful countermeasure to the tripe that is most “youth-oriented” publications. Of course, that’s if anyone will listen.

Anyway, interesting discussion. Read it and consider your own place on the digital continuum.

Distributed Journalism

May 15, 2008 in Multimedia views

Paul Bradshaw does a good job of explaining how journalism differs in a distributed world. Here’s a vodcast (video podcast) in which he explains what he’s talking about by “distributed journalism”:

UPDATE: I embedded the wrong video, now I can’t find a way to embed the right video. Here’s a link. Go listen to it NOW!

Now, the question is: Do you have someone on staff who is pushing your content out to social media sites? Is there a “Facebook editor” or a “YouTube” monitor, or a Digg editor? If not, why not?The key is not that this is going to garner a huge traffic boost for your college media site (it might), but that these types of tools will give your students greater “employability” in the future. What you learn in school doesn’t necessarily mean instant gratification, but can definitely help with a skill set that will be useful going forward.

Video checklist

May 15, 2008 in blogging, Multimedia views, video

Doug Fisher writes some bullet points every news media outlet should consider when pursuing a video strategy on the web. I’m reproducing his list here, but you should RTWT:

  1. Video has to be as consistent in playback as YouTube or some of the other similar sites. I can’t think of a time I’ve had a YouTube video stall while I was on broadband. Maybe it’s happened, but I’ve never seen it.
  2. Video has to be enabled to be easily embedded, linked to or otherwise shared.
  3. But also disable the auto-start. The whole point of the Web is to leave the user in control. I’ll decide when I want to start something. And can the automatic rollover to the next video. Maybe I want to look at this one again.
  4. Along those same lines, when the video is ended, don’t disable the scroll bar. Maybe I want to go back and review something I didn’t quite catch.
  5. Use links that real people can read.

It’s somewhat mind boggling that we’re still having this discussion so late in the development of web video.

10000 words on college media

April 29, 2008 in Multimedia views, Websites

Megan Taylor points out a series of posts by Mark Luckie at 10000 words focusing on college media web sites.

Here are the three posts:

Online Student Journalism: Best of the Best

Online Student Journalism: Outstanding Use of Multimedia or Social Networking

Online Student Journalism: Best Site Design

I encourage you to go check out the sites Mark highlights, because there’s obviously some good ideas in there (and some of the site designs he highlights are indeed very good).

But I will quibble with the way he ranks the sites. I don’t disagree, for instance, that the Florida Alligator is a really good online journalism site. Or, for that matter, any of the other top 7 school news sites he chose. But I wonder how many sites he’s looked at. I’d also note that he doesn’t mention *any* college TV or radio news sites. That’s a glaring omission.
Unless it’s a contest, I’m very loathe to “rank” schools about which ones are “best” in online news. For one thing, there are 2,000 student media organizations in the U.S. I guarantee I haven’t looked at half of their web sites. Have you, Mark?

For another thing, everyone has shortcomings. Is the site that produces great video better than a site that has high quality podcasts or mashups? Is a site that has a nice mashup better than a site that produces interactive Flash multimedia? Hmm. I don’t know.

The point I think I’m making is that I don’t like ranking with no methodology. We’re supposed to accept the 10000 words‘ edict about the top 7 college media sites because … well, … just because. Show us your work, Mark, or take out the rankings. I’ll happily post 7 sites that I think are doing good things online without ranking them. Here ya go:

Connect2Mason

InsideVandy

SFSU Xpress

UNC Daily Tar Heel

Temple News

Nevada Sagebrush

Kent State NewsNet

Only one of those (InsideVandy) was on Mark’s list, but I’d put them up against any of Mark’s grouping.

Again, I’m not against any of the schools he listed. But I’m also not keen on ranking them. We’ve seen what kind of damage that sort of thinking can do with the BCS. Let’s not start with college news sites.

Favorite doors

April 23, 2008 in Multimedia views

 doors

A lighthearted audio slideshow from Katie Anderson, who will be graduating from Eastern Illinois University in a few days. Anderson spent the semester doing an independent study focused on multimedia. She’s got a job as an education reporter at the Jacksonville Journal-Courier .

Top reasons not to do multimedia

April 10, 2008 in blogging, Multimedia views

heh.

via Mark Hamilton