Innovation in College Media

Update II: here is College Publisher’s response – ed.

Update: Full disclosure – Lauren’s newspaper, the Mustang Daily, is partnered with CoPress and after her CICM internship, she will join the CoPress team. 

Since the Mustang Daily switched from College Publisher to WordPress two weeks ago (through CoPress), my inbox has been flooded with questions about the process. For all of you out there who still have lingering questions, this guide should provide all the answers .

The decision: Should you or shouldn’t you?

If you answer “yes” to one or more of the following, then you’re ready for the switch:

• Tired of not controlling your primary advertising spots?
• Wish you had an intuitive, user-friendly interface to work with?
• Ready for your site to not look like the hundreds of others in the college media world?
• Want it to be quick and easy to change the look, feel and content of your site?

A CoPress post entitled Can WordPress solve our College Publisher woes? from late September summarizes it nicely:

It (College Publisher) hasn’t been an open, adaptable system that allows students to truly innovate. You can’t open up the hood and fiddle around, or even replace the tires, because you don’t own the car. CP just lets you borrow it, in exchange for taking the profits from those gargantuan ads. That’s their business model, not necessarily a bad one for all customers, but inherently limiting.

If you’re in the same boat — and sorry for making assumptions, but you probably are in that boat — then now’s as good a time as ever to move on to a better system.

(If not, then I’ll quote an old inspirational poster cliché: “Change is not necessary. Survival is not mandatory.”)

Continue reading Ready to leave College Publisher? Here’s how

Print Friendly

(Full disclosure: CICM intern Lauren Rabaino is the online and multimedia editor for mustangdaily.net).

Today marks the end of one long journey and the start of a new one for me as the online editor of the Mustang Daily. Even before I was online editor, I had a vision of making the Mustang Daily’s Web site something . . . → Read More: Mustang Daily leaves College Publisher, launches Wordpress site