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Image via Wikipedia Over the life of this blog, and in my studies of the online news business since 2001, I have seen so many efforts to rein in online comments that my eyes roll when I see a new round of pearl-clutching from news editors and publishers about how nasty commenters are on their web sites. But . . . → Read More: One way not to do online comments (rant)  Comments are closed  Community, ethics, industry news, management, social media  anonymity, comments, Community, Facebook Connect, Website As student journalists master the different ways social media can be used to report news and strengthen a publication, tools such as Twitter, Facebook and personal blogging can play an important role in nabbing a job or internship. Think of it this way — it’s a bit more complicated than just sending out a resume and hard-copy . . . → Read More: Using social media to land a job Comments - (Comments are closed) Community, General Media, blogging, career talk, industry news, internships, social media The CollegeJourn web site (purveyors of the #CollegeJourn chats) have decided to tackle a story through international networking. The story: health care. Suzanne Yada writes: This is a global collaborative reporting project on health. Choose one of two assignments: For news, the question is “How does health care on my campus compare to others around the world?” This . . . → Read More: CollegeJourn tackles global reporting project with focus on health As I mentioned earlier this summer, I was in Iowa this week speaking (along with Steve Buttry) to a group of 8 newspaper journalists (editors and publishers) at the Iowa Newspaper Foundation’s Leadership Seminar series. The topic was “Leadership in a Changing Media Environment.” My part was to talk about how the Internet changes the news equation, . . . → Read More: Still questions about revenue, online presence For little over a year I have been interested in this thing I’m sure many of you have heard about called twitter. I started off curious how this, then relatively new, social media tool might be used by college media. It wasn’t until I threw caution to the wind and started tweeting did I really understand why people were using twitter. I used twitter for myself, not the paper or any attempt to pretend I was a media organization. While I like twitter, I still see many media and businesses not using it how I, a user, would like it to be used. I spent the past few months talking to other twitter users, attended a few tweetups and along with my own preferences have compiled a list of things media organizations and companies should do, and not do when using twitter. 1. Do NOT use twitter as an RSS feed! I removed the NYT and both my local papers because all they did was push out headlines to their stories. Don’t know why but this really bugs me as a twitter user. If all you are doing is pushing your stories you are not using twitter right. 2. Do NOT push out a ton of updates at one time. I greatly dislike getting up in the morning or after a long day coming home to find my twitter feed filled up with a ton of updates from one media or business. I don’t mind it from my friends, they aren’t selling me something or just trying to get my eyeballs on their site. When a media/business does this it comes across as pure advertising. Personally, I think 2-4 GOOD updates a day works for me, though nothing is wrong with just one a day either! It is all about finding balance. Comments - (Comments are closed) Academics, College Media, Community, General Media, Twitter, industry news David Cohn interviews Scott Karp, the bright mind behind Publish2, a link aggregating system for journalists. Listen to the interview, and find a way to use Publish2 in your newsroom. Note: As Dave mentions, Karp is another proponent of link journalism. Read this post to understand some of what he’s talking about. Longtime readers of this . . . → Read More: Scott Karp Interview by David Cohn Opening post from the Online News Association conference. Heard from Hilary Schneider, VP at Yahoo!. Notes from her speech below the fold: E-media tidbits follows up on the impact of Facebook with college media. Take a look. We’ve written about this before here. For all our Facebook coverage, click . . . → Read More: Facebook helps recruit for college media A couple of weeks ago, Howard Owens posted a list (!) of eight historic mistakes the newspaper industry made. It’s a good list, not just because it highlights some of the missteps the news industry has made, but also how prevalent some of these mistakes are, even now. Before you continue reading, I’d suggest you head . . . → Read More: Are you still making these mistakes? A week ago, I e-mailed the College Media Advisers listserv asking if any student media outlets are using social networking sites like Facebook or MySpace to promote their web presence. At a conference in Washington, D.C. last year, one adviser mentioned that they were using Facebook, and I couldn’t remember who it was who mentioned it (my apologies again for the memory lapse). Why use social networks? Good question. Answer: Your readers are already there, and they tend to get their news from social networks, rather than traditional media. I’ve seen it myself in classes, when students log on to their Facebook or MySpace profiles in breaks, or before class begins. Now, there’s data to back up the idea that the target demographic for college media is on social networks. (Disclaimer: I have both a Facebook profile and a MySpace profile, along with about 20 other social media profiles) Rebecca McKinnon mentions a few reasons to join Facebook for established journalists. And Mark Glaser (as usual) has an excellent rundown of the social networking phenomenon. Also, if you’re in the sociological frame of mind, you’d do well to read danah boyd’s excellent write-up about the socioeconomic segregation between MySpace and Facebook, which would suggest that student media should have a presence on both platforms. So I e-mailed some questions to the respondents to my earlier query to see how they’re using social media sites for their student media. Rather than try to condense comments down into short bites of information, I’m including all three responses I received to my e-mail query – from Vanderbilt, Florida Atlantic, and Wichita State U. – below the fold. If your student media is on Facebook or MySpace, drop a comment, and let us know your experience. |
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