Red & Black takes innovative print/online strategy to new level
August 30, 2011 in College Media News, hope for the future, innovation
The University of Georgia’s Red & Black (previously mentioned here and here and here) has long been an innovative campus media outlet. This semester, they’ve taken that innovation to a new level, abandoning their daily print product in favor of a weekly print/online hybrid and the addition of a monthly full-color magazine. You can see what the new weekly print edition looks like here. The R&B‘s web site is still powered by the WordPress CMS.
Dan Reimold outlines the strategy in a very complete article for PBS MediaShift: Revolution in Georgia: Student Newspaper Goes Digital First.
I interviewed Red & Black Publisher Harry Montevideo about some of the behind-the-scenes details of the development of this new publishing model.
I’m including a transcript of the entire interview below the fold, but I did want to mention a few of the top-level takeaways from the discussion:
- The Red & Black spent a lot of time looking at the issue before deciding to go from daily to weekly.
- The staff and board of directors spent a lot of time researching the issue before making a decision.
- Students were understanding and accepting of the change – a key buy-in.
- The staff interviewed advertisers and received assurances that the advertising income would be similar even in a weekly format.
- The Red & Black hasn’t had to spend a lot of extra money on equipment to upgrade.
- The student staff structure is pretty much the same as it was, with the exception of a few fewer page designers.
- The new Ampersand magazine is an effort to pull in students who normally wouldn’t work for a newspaper, and provide another vehicle for advertising income.
- The primary goal of the Red & Black is still training students for their future careers in journalism, no matter what format/publication schedule they have.
Here’s a look at the cover of the first issue of Ampersand:
The full version will be online at the Red & Black web site next week, says Ed Morales, editorial adviser. The magazine might get its own dedicated web site next year.










Break is over: The future of journalism, and some curated links
March 22, 2010 in hope for the future, Links
Then, this weekend, I’ll be assisting with the APME/MPI NewsTrain workshop in Arlington Heights, Ill. (details here) The faculty is pretty impressive. Mark Briggs will be there, as will Derek Willis, whom I’ve interviewed, but never met in person. I hope to have some short videos available from that workshop as well.
Meanwhile, here are some random links to start the day off right.
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Tags: career talk, college newspapers, comments, Flash Journalism, jay rosen, Links, NC State Technician, steve buttry, Twitter
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