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Red & Black takes innovative print/online strategy to new level

August 30, 2011 in College Media News, hope for the future, innovation

randb20The University of Georgia’s Red & Black (previously mentioned here and here and here) has long been an innovative campus media outlet. This semester, they’ve taken that innovation to a new level, abandoning their daily print product in favor of a weekly print/online hybrid and the addition of a monthly full-color magazine. You can see what the new weekly print edition looks like here. The R&B‘s web site is still powered by the WordPress CMS.

Dan Reimold outlines the strategy in a very complete article for PBS MediaShift: Revolution in Georgia: Student Newspaper Goes Digital First.

I interviewed Red & Black Publisher Harry Montevideo about some of the behind-the-scenes details of the development of this new publishing model.

I’m including a transcript of the entire interview below the fold, but I did want to mention a few of the top-level takeaways from the discussion:

  • The Red & Black spent a lot of time looking at the issue before deciding to go from daily to weekly.
  • The staff and board of directors spent a lot of time researching the issue before making a decision.
  • Students were understanding and accepting of the change – a key buy-in.
  • The staff interviewed advertisers and received assurances that the advertising income would be similar even in a weekly format.
  • The Red & Black hasn’t had to spend a lot of extra money on equipment to upgrade.
  • The student staff structure is pretty much the same as it was, with the exception of a few fewer page designers.
  • The new Ampersand magazine is an effort to pull in students who normally wouldn’t work for a newspaper, and provide another vehicle for advertising income.
  • The primary goal of the Red & Black is still training students for their future careers in journalism, no matter what format/publication schedule they have.

Here’s a look at the cover of the first issue of Ampersand:

magazineonline

The full version will be online at the Red & Black web site next week, says Ed Morales, editorial adviser. The magazine might get its own dedicated web site next year.

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QR codes and college media

February 22, 2011 in hope for the future, ideas, innovation, Mobile

UPDATE: See end of post for additions – ed.

One of the topics that came up two weeks ago when I attended the Mid-America Press Institute’s “Managing in the Digital Age” workshop was QR codes.

For the uninitiated, QR codes are square “bar codes” that can be read by smart phones. You can embed information in a QR code that will allow the smart phone user to access a web page, or an e-mail address, or send a text, etc.

Monday, I was discussing the topic with an advanced digital media class and we thought about some ways college newspapers could use the codes.

An obvious way to use them is in advertising. But another great way to use them would be to place them in the editorial content to promote content in their online presence. Think about it: when you promote online content in the newspaper, usually you are asking the reader to set aside the paper and go to a computer, type in a Web address, and find the content. With a QR code, the reader can scan the code in the publication and be right at the relevant content immediately.

After the class, I sent an e-mail out to the CMA listserv to see who was using this technique and for what purposes.

Newspapers that have been using them include the N.C. State Technician (ads), Minnesota Daily (ads, per Logan Aimone at ACP), Texas Wesleyan’s Rambler (editorial), the Northern Illinois University Northern Star, and the College of Charleston student newspaper (per Mandi Bryson, assistant student media director).

Here’s a sample of how the Northern Star has used them (thanks to Jim Killam for the PDF):

qrcode

The biggest issues with using QR codes in the student news media (as I see them) are smart phone adoption, and conceptual understanding.

In one class I did a survey and 1 out of 14 students had a smart phone. On the other hand, smart phones are becoming more common across the U.S. population of cell phone users.

But many smart phone users don’t even know what those square blotches of ink are supposed to mean. If you do plan to do something with QR codes for smart phone users, you’re going to have to add some informational content to explain what those things are.

Three years ago when I first heard about QR codes, they seemed like an interesting, but slightly opaque, addition to the use of mobile phones and the Internet. Now, when I travel, I see them cropping up more and more, and the trend is likely to continue.

Are there other college media outlets using QR codes in their publications? If so, drop a comment in the comment section or e-mail me at scmurley -at- gmail.com and I’ll update this post.

And for those who are interested, here’s a list of QR code generators. One thing I would caution: when you generate a QR code, make sure you have a smart phone handy to make sure it works before you put it in the publication. Nothing will abuse people of the desire to check out your QR codes more than it not working when they use it the first time.

Update 1: Susan Kirkman Zake mentions that The Daily Kent Stater has been using a QR code in their flag for the last week to promote KentWired.com, with additional info on how to use it. Here’s a screencap from the PDF version:

kentstater

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A college media Thanksgiving (reprint)

November 25, 2010 in blogging, hope for the future

Ed. Note: I wrote this last Thanksgiving week, and it pretty much sums up my attitude again this Thanksgiving. Hoping you and yours have a good holiday. (edited slightly to reflect time differences).

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For our U.S. readers, this is the week of Thanksgiving, when schools call a recess from the frantic pace of the semester to allow everyone to meet with their families and friends and overdose on various foodstuffs and enjoy watching games of skill and chance involving an oblong leather ball. There’s also some shopping involved.

But the principle meaning for the holiday is to stop from the bustle of life to reflect and give thanks or express gratitude for the blessings of the present day.

Given that charge, I’ve put down a list below of some of the things I’m thankful for about college media this holiday season. Feel free to add your own in the comments below. Happy Thanksgiving.

I’m thankful …

… for the Internet, and the challenges and opportunities it has brought to college media and the news media in general. Without it, we’d know a lot less than we do now – for good and for bad.

… for college media outlets that continue to produce journalists who provide some accountability to the powers that be on college campuses across the country.

… for Organizations that help protect the First Amendment rights of student journalists in high schools and colleges.

… for Organizations that protect college advisers from undue and unwarranted threats from administrators who don’t want to see the student media do its job.

…for Organizations (like ACP/NSPA and JEA) that help provide training and recognition for student journalists beyond what can be given on many campuses.

… for Journalism departments that work closely with student media outlets and support a truly student-run college media experience (especially my own department at Eastern Illinois).

… that there have been no massive layoffs (that I know of) at any college media outlet in the U.S.

… for college journalists who are shifting to a web-first mind-set in publishing news, trying new ideas and overcoming old print/broadcast/web silos.

… for college media outlets that are continuing to find piecemeal solutions to the business model conundrum.

… that part of my academic career is watching college media change before my eyes, and seeing the successful collegiate online journalists of today move forward and succeed in their careers.

… that I can be a blogger AND a journalist, and for five years (as of November, 2010) of blogging about college media and the online world.

… for Chris Carroll and Ralph Braseth, who have been integral to this effort (the CICM and the ICM weblog) from day one.

… for the many colleagues (advisers and professors) who have listened, challenged my assumptions and offered ideas and inspiration as we’ve had this conversation about the future of college journalism.

Every so often I tend to get a little bit pessimistic about The Future of Journalism, possibly because we (collectively: academics, journalists and business folk) tend to circle the same topics every 6-12 months like dogs eating our own vomit. But it’s helpful to take a step back and see how far we’ve come.

We’ve come a long way from where we were five years ago (YouTube was a new service at that time. Nobody had heard of Twitter because it didn’t exist). We’re not where we are going yet, but we’re farther along the track, and we’ll get to The Future mostly intact, I believe.

I’m reminded of a quote from Douglas Adams (author of The Hitchhiker’s Guide to the Galaxy):

I may not have gone where I intended to go, but I think I have ended up where I needed to be.

That’s the list as it stands now. What are you thankful for?

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CICM Interview: Ari Horowitz, CEO of Access Network

October 12, 2010 in College Media News, College Publisher, Interviews, Media Companies - College Related

Friday, Oct. 8, I interviewed Access Network CEO Ari Horowitz about the sale of College Media Network to a private investment firm (previous coverage here and here). During the interview, Horowitz discussed what the Access Network does currently, how CMN fits into their business strategy, and some of the technical and advertising challenges the network will be working on in the future.

The interview was conducted via Skype, and the edited version is about 13 minutes long.

For those who can’t see the Flash player, here’s a link to download the mp3.

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CICM Interview: Rusty Lewis on sale of College Media Network

October 4, 2010 in College Media News, College Publisher, Interviews, Media Companies - College Related

As mentioned Friday, MTVu/MTV Networks sold College Media Network to a private investment firm last week.

Saturday afternoon, I interviewed CMN’s Rusty Lewis about the sale, and other related topics (like the College Publisher CMS). Below is the mp3 of the interview. It’s about 11 minutes long, and was conducted via Skype.

Here’s a link to the mp3 if the Flash player isn’t showing up.

I hope to find out more about the private investment firm and other details if I can arrange an interview with Access Network CEO Ari Horowitz soon.

Also, as of today, College Publisher sites (and collegepublisher.com) are still branded with MTVu/MTV Networks logos in the footer.

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Future of Journalism panel audio

March 29, 2010 in Academics, career talk, hope for the future, industry news

As promised, I’m embedding the audio from the “Future of Journalism” panel discussion held last Wednesday at EIU.

Panelists were: Will Sullivan of the St. Louis Post-Dispatch/STLToday, John Foreman, publisher of the News-Gazette of Champaign-Urbana, Ill. and Nancy Foreman, executive producer at WCIA-TV3 in Champaign. Jeff Lynch, interim dean of the EIU College of Arts and Humanities moderated.

My apologies in advance for the quality of the audio, which was recorded from the audience, not from the sound booth. As you can tell from the discussion, I had several disagreements with John Foreman about the value of online journalism, citizen journalism, and hyperlocal content.

Community input: What do you think the future holds for journalism?

March 22, 2010 in hope for the future

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As I mentioned in the previous post, this Wednesday I’ll be participating in a panel discussion on “The Future of Journalism.”

Panelists include: Will Sullivan of the St. Louis Post-Dispatch/STLToday, John Foreman, publisher of the News-Gazette of Champaign-Urbana, Ill. and Nancy Foreman, executive producer at WCIA-TV3 in Champaign. Jeff Lynch, interim dean of the EIU College of Arts and Humanities will moderate.

I have some thoughts that I’m gathering for the discussion, but I’m curious about what you, faithful readers, think the future holds for journalism. You can add your thoughts in the comments, via Twitter to @CICM, or via e-mail to scmurley -at- gmail.com and I’ll add your 2 cents to the discussion.

This is sort of an experiment in showing some of how social media can affect the journalism of the future. We will obviously be touching on the economic outlook, advertising, employment prospects, and new forms of media.

Foreman wrote an opinion piece about the death of newspapers that is worth reading for some background.

Break is over: The future of journalism, and some curated links

March 22, 2010 in hope for the future, Links

linksWe’re back from Spring Break here, and I’m hitting the ground running. This Wednesday, I’ll be participating in a panel discussion on “The Future of Journalism” here at EIU, joined by the Journerdist himself, Will Sullivan, along with John Foreman, publisher of the News-Gazette of Champaign-Urbana, Ill. and Nancy Foreman, executive producer at WCIA-TV3 in Champaign. Jeff Lynch, interim dean of the EIU College of Arts and Humanities will moderate. Should be an interesting event, and I’ll post audio or video once it’s over.

Then, this weekend, I’ll be assisting with the APME/MPI NewsTrain workshop in Arlington Heights, Ill. (details here) The faculty is pretty impressive. Mark Briggs will be there, as will Derek Willis, whom I’ve interviewed, but never met in person. I hope to have some short videos available from that workshop as well.

Meanwhile, here are some random links to start the day off right.

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Curley’s advice: Write well

March 1, 2010 in career talk, Conferences, hope for the future

Rob Curley (file photo)

Rob Curley (file photo)

Rob Curley spoke this weekend at the Associated Collegiate Press gathering in Phoenix. It was the first time he’s spoken in public in 18 months, he said. His keynote speech was interesting, but the better session was a Q&A that followed. During that time, he talked about some of the plans the Las Vegas Sun has for the future, and some of the ways they are leveraging a small staff (about 20 writers) to cover Las Vegas.

Toward the end, a student asked Curley how to best prepare for the future of journalism. Curley’s answer was interesting: Learn to write well.

You can listen to the full answer below. It’s about 4 minutes long.

Opening up Pandora’s box

February 24, 2010 in consulting, hope for the future, Multimedia views, Training

compRecently, I was on a plane flying back to St. Louis from a two-day workshop at The Daily Toreador at Texas Tech. (I say 2-day – thanks to the airlines and the weather, it was a little less, but that’s a story for another time).

Thinking back on it, I just realized the feeling I usually get when I do these workshops – it’s like opening Pandora’s box. Because I never just talk about audio or video. I always walk through all the other free and easy to use online tools that are available to tell a story online.

I’m so used to seeing all these tools and seeing possibilities to use them that I guess they almost seem mundane in a way.

but when I unpack them in front of a group of students who have never seen an online timeline, or known how easy it is to create a map or edit a piece of audio, I get a glimpse of the magnitude of the vista that is out there for some young journalist who wants to explore online storytelling. It can be intimidating.

That’s why I always repeat the advice I first gave several years ago – pick one thing and learn how to do it well. Don’t worry about the entire river, just find one current to surf for a while. After you’ve got a handle on that, then move to something else.

Everyone will settle on something different, but the crucial part is to get going.

This weekend, I’ll be in Phoenix for ACP’s National College Journalism Convention preaching the multimedia gospel again.