2012 UPDATE

Here’s the official CICM consulting Q&A:

What’s included in a CICM workshop?

Up to two days of multimedia training featuring yours truly. It’s difficult to say exactly what is included, because I tailor each workshop to the college media organization who wants the training. Usually, it includes a general overview, training in audio gathering and editing, video gathering and editing, and other web tools.

For instance, the Pitt News crew spent all morning Saturday talking about ideas for increasing their web presence. The BGSU students spent Saturday editing video and audio packages. That’s one of the neat things about this system, is that I work with you to develop what you feel like you need the most.

When do you do this?

Training usually occurs on a Friday-Saturday schedule – all day Friday and a half-day Saturday (although the timing is flexible). I travel on Thursday afternoon/evening, and leave on Saturday evening/Sunday morning (depending on flight schedules/rental car).

What kind of equipment do we need?

I usually bring a video camera and an audio recorder. I have loaded on my laptop Garageband, Audacity, and iMovie. Most of the time, schools have a few extra cameras and audio recorders to contribute to help students get hands-on training. If not, I bring some audio and video clips for them to work with. I do need an overhead projector and an Internet connection.

What other training can you offer?

Multimedia has become much less of a need over the past couple of years since we started. Other areas of coverage include social media, web tools, digital-first publishing. Anything related to the world of Internet journalism, really.

How much does it cost?

My “honorarium/fee” is $1,000, plus travel and lodging. Usually, that equates to less than $1,500 for two days of training.

Has this been done before?

Some of my past clients include (varying levels of hands-on training):

• University of Nebraska Daily Nebraskan/Doane/Creighton Creightonian
• New Mexico State University Roundup
• Miami U. of Ohio Miami Student
• University of Pittsburgh Pitt News
• Va. Tech Collegiate Times
• Simpson College Simpsonian
• Washington U. Student Life
• BGSU BG News

E-mail me at bryan.murley -at- gmail.com for more information or contacts from these schools if you’d like recommendations.

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Image via WikipediaI’m in the midst of a workshop at Bowling Green State University, so posting is light. You’ll likely see a couple of example posts going up this afternoon, too.

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Friday morning, I met with the webmaster, editor in chief, and business manager of the Miami Student. Friday afternoon I spoke to a room full of student journalists. The message was always the same, although they had different questions: You need to increase your web presence.

For the webmaster: Think about how to make the web site more attractive, adding web-only features (video, audio, source documents, hyperlinks) and push for reporters to turn those in with their stories.

For the Editor in Chief: Promote the web editor, who should be on the same level as the managing editor. Require section editors to take charge of their section on the web site. Look for ways to cross-promote the web product in the print edition.

For the student journalists: Start learning web skills, start collecting multimedia during the story reporting process. For editors, take ownership of the web site.

The last thing I told the students was this: The web site is everyone’s responsibility, just like the newspaper. Start treating it that way if you want to work in the 21st century.

All in all, I think it was a good day of consulting. I’m preparing a “road map” for the Student that will hopefully help them move forward on those things. As always, the intensity of interest among some students was heartening. I hope to highlight some of their efforts in the coming days.

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I’m in Oxford, Ohio tonight. Tomorrow, I’m meeting with the editors and staff of the Miami University Miami Student to discuss how they can upgrade their new media skills.

Hope to have some thoughts to share after the meetings.

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