Innovation in College Media

Rusty Lewis is director of university relations for College Media Network, formerly known as College Publisher. Yesterday, I e-mailed him some questions about the Campus Daily Guide (see previous coverage here).

Here are his answers to those questions, unedited.

 What exactly is the Campus Daily Guide?

Basically, the sites are campus resources for students that will also prominently feature . . . → Read More: Rusty Lewis responds about Campus Daily Guide

One of the questions raised by the Campus Daily Guide launch is how to handle news from the local campus newspaper if that campus newspaper is not a College Publisher affiliate.

For instance, right now, Campus Daily Guide (CDG hereafter) has local portals for the University of Washington and the University of Wisconsin. However, neither of those . . . → Read More: Campus Daily Guide and local news content

Insidehighered.com has a long write-up (
College Papers May Have New Competitor: Their Web Site Host)
that explains some of the gnashing of teeth that’s going on about MTVu’s Campus Daily Guides. If that headline looks familiar, it should.

For the record, I’m supposed to talk with Rusty Lewis sometime today or tomorrow to get the official CMN take . . . → Read More: Campus Daily Guide: more on the uproar

This week, MTVu, which owns College Media Network (the company that used to be called College Publisher) rolled out a new attempt at local information hosting: Campus Daily Guide.

If you click on the link, you’ll find a list of universities. click on the university name and you’ll find a compendium of information about local events, clubs, . . . → Read More: MTVu’s Campus Daily Guide: your host is your competitor?