ICM’s Bryan Murley sat on a panel at AEJMC in Washington D.C. to discuss the many changes facing journalism and journalism education.

“We don’t face the same problems economically that the industry is facing,” said Eastern Illinois University’s Bryan Murley, who found in a survey of college newspaper advisers that 58.7 percent in 2006, and 53 percent in 2007, thought campus media had not kept pace with the advances in commercial media. “But the industry is requiring reporters to have different skill sets.”

A reporter from Inside Higher Education covered the panel. Read the story here. Interesting reader comments at the bottom.

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Below is a recent e-mail sent by an Ole Miss student doing an internship at Smithsonian Magazine. I’ve been a bit zealous about multimedia. I’ve alientated a few students and fellow faculty members. It’s an on-going fight.

What the heck should we be doing when no one really knows for sure what is going on?

Ole Miss student media is going to take some financial dings from digital media. We already have. Mission one, though, is giving students what they need to succeed. There is no question in my mind what I need to do to help students prepare for the profession. The future is already here.

Hey Ralph,

I hope your summer is going well so far and everything is okay at the SMC. I just wanted to take a minute and tell you about my internship.

You were right. Online is the way to go. Here at Smithsonian magazine everything is going in that direction. They ask their writers/freelancers to submit multimedia ideas and ask their sources if they have anything they can put on the web. They are now requiring their researchers to submit 3 “web pointers” -Short lines at the end of each piece in the magazine pointing the readers to the web- for every story they work with. They are working on hiring a bigger online staff and are going to increase the online budget next year to four times what it is now! We are also doing a huge re-launch in July that the whole office is focusing on.

Of course, things didn’t go over smoothly at first. My boss told me when Smithsonian magazine first decided they needed to put a bigger emphasis on their website last August the magazine staff was really resistant. They didn’t like the idea of original web content or so much multimedia for the magazine’s stories. She said now though everyone knows they either work with the web or they don’t work here at all. She came from a job at National Geographic as a writer recently and said it’s the same way there – and pretty much everywhere!

So the point is….The DM Online really helped prepare me for my work here – and I mean really. I’m completing my third editorial piece for the website and I get to start working with the video camera next week. It’s like I’m doing the same stuff I was doing at the SMC with DM Online, just on a professional level. It’s crazy. So however online ends up going next year, good or bad, I hope we still get the same experience. It was worth it.

Best,
Haley

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This post was written 40 days ago about an hour before the tragedy at Virginia Tech.

I’m attending the Newspaper Association Managers’ advertising national conference in Tunica, Miss., today as a speaker and attendee.

Advertising professionals from 30 states are in attendance for professional development and to learn about utilizing the power of the Web to develop new revenue streams.

One session this morning was led by Elaine Clisham, the director of marketing for The American Press Institute. As of late, much of her job entails taking the info generated by “Newspaper Next” and getting into the hands of industry professionals.

About 30 minutes through her presentation and while talking about innovative ideas for newspapers, Ms. Clisham brought up BigLickU as an excellent example of media innovation. Keep in mind, this is a national conference of ad professionals.

Ms. Clisham was gracious to offer an interview to CICM and had this to say about BigLickU.

API Director of Marketing Elaine Clisham on BigLickU

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Facebook was one of the fastest and most intertwined networks that people turned on to share their heartfelt feelings about the victims of Virginia Tech shooting. At 6.10 pm, facebook already had 302 groups and 3 events tagged “Virginia tech Shooting” – one of the groups with about 28000 members and more than 4000 responses.

Kang’s analysis here.

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Participants at the recent CICM new media workshop in Nashville listened intently to keynote speaker Jennifer Carroll. Carroll is Gannett’s vice president of new media content in the newspaper division of the company.

Carroll played a key role in the development of Gannett’s “Information Center” concept and was named Gannett corporate staffer of the year in ’06.

In addition to her duties at Gannett, Carroll also served on the journalism star-studded, 25-member task force for the American Press Institute’s “Newspaper Next: The Transformation Project.”

After Carroll’s keynote speech in Nashville, she sat down with the CICM video crew for a 20-minute interview fielding numerous questions that included:

*Advice for students
*Creating a new journalism mindset
*Innovating and taking risks
*Selling “audiences” rather than circulation numbers to advertisers
*Non-traditional research methods used to learn about news consumers
*Newsroom VS Information Center
*Changes in newsroom culture

A 20-minute talking head interview breaks just about every rule in the book for a blog, but if you want a deeper understanding of the fundamental changes taking place in journalism, Carroll’s interview is required viewing.

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