“SUpost.com”:http://supost.com/, a site made to look and feel just like Craigslist, has launched at Stanford. The point is to play off of Craigslist’s popularity, but to aim specifically at the campus population. In the few weeks that the site has been up, it’s been gaining a solid amount of traction.
“A Stanford Daily article”:http://daily.stanford.edu/tempo?page=content&id=20699&repository=0001_article, published on May 30, says: “according to [founder Greg Wientjes], the site currently boasts more than 846 postings, with 434 items for sale and 269 postings with information about events at Stanford.”
Today, June 11, the site has over 1200 postings, with 842 items for sale and 192 postings with information about events at Stanford. And most of the time between the article and today has been dead week and finals week — which has probably skewed the site’s growth in favor of items for sale but against events.
Two improvements beyond Craiglist: the site requires users to include a campus email address and also allows users to link to each other’s Facebook profiles.
If Greg avoids a cease-and-desist order from Craig, I think he’s got a success on his hands: look out for Gregslist. I am sure that nobody’s classified department has seen that kinda growth in recent history. It’s time to give up on classified ad revenue as you’ve known it. Charging readers for classies causes financial pain, pain that can now be alleviated through a free campus service that connects buyers, sellers, “general romance” seekers, etc… way more efficiently than any print product can. _Exhibit A: Craiglist has already done the same thing to professional newspapers._
Maybe I’m overly concerned — so where’s the evidence to the contrary? The two most immediate options I see:
* Copy Gregs/Craigslist on your paper’s web site, or really gain your campus’s attention and affection through even better online community/online marketplace solutions (this site offers plenty of ideas on that).
* Combine your print and online options, making your print classified option at-cost for any user. That might create some extra value that only your paper could offer. And at least you could maybe make some ad dollars off the web part of it (although Craigslist makes its money through charging employers for their job postings — and that’s another uh-oh for college papers if sites like Greg’s are successful).
I’ve seen a few of these kinda “online marketplace/community” sites popping up at other colleges around the country. I don’t know if any of the others have been hits. Nevertheless, clearly many people see a big, unmet demand and someone — and I personally hope someone with student media’s interests at heart — is going to do it right and redefine campus.
“As Greg says on the site”:http://supost.com/about.php, “I’ve frequently found myself wishing that someone would build a website that would tell me what’s happening on the Stanford campus or help me to buy discounted computer equipment. Nobody did. So, I decided to build it.”
The other week I ran into Greg, who I kinda knew from my freshman dorm. At that point, he was still looking to get an article in The Stanford Daily. My recollection of our conversation…
Greg: “Do you know if there’re any reporters in The Daily office who I could get to write an article about my new site?”
Me: “Uh, it’s Friday afternoon. Nobody’s gonna be around. Try next week.”
Greg: “Okay, because I think it’d make a really interesting article.”
Me: “Yeah, except you’re basically aiming to replace some of the core functions of what The Daily does.”
Greg: “Well, I see my site and The Daily as being complimentary.”
Me: “I don’t see how.”
_End of conversation_