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Notes from NPPA 2007 Summit

June 5, 2007 in Multimedia views

Journalists everywhere are suffering over the agonizing death of our long-held models of print media, but a comparison of this year’s National Press Photographers Association Photojournalism Summit, which ended this weekend in Portland, to NPPA’s event last summer in Tampa, reveals one group of professionals who have rapidly leapt from denial to acceptance, bypassing the other stages of grief.

Evidence of the mass buy-in for multimedia was overwhelming, beginning with the fact that a multimedia track was added alongside the traditional still photography and television tracks, and reinforced when the meeting space for multimedia sessions became so overcrowded changes had to be made mid-workshop to move all multimedia to the largest ballroom. This represented an enormous philosophical shift compared to last year when the still vs. motion/sound debate left many anchored in tradition. Hats off to NPPA and multimedia organizer Seth Gitner from Roanoke.com for getting this very, very right. A highlight of the event that was enrollment limited was the four-day multimedia immersion program that attracted an amazing range of participants including folks like Pulitzer-Prize winning L.A. Times photojournalist Carolyn Cole. You can take a look at the work the immersion students created here.

I took away a handful of themes from the summit, which are, in no particular order:
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Vandy site goes live — quietly

August 31, 2006 in Websites

Ready or not, the day of unveiling has arrived. At midnight, we’ll flip the switch on www.insidevandy.com. By design, we’re not telling anyone about this quiet launch — we’re only letting a handful of campus folks and you faithful readers of “Reinventing” in on the secret.

I hope you’ll feel free to drop by and poke around. In fact, you, just like all members of our community, are welcome to register for your own account on our site and join the conversation.

The student staff has given itself a week to shake down the site, then the public (primarily our campus community, alumni, parents) will begin to see the blitz of a marketing campaign announcing the launch.

There’s much about this new site that needs work, but I’m proud of what our students have accomplished in a relatively short amount of time. We transformed from a traditional media model to a converged operation and this new site over about eight months. As time permits, I hope to put a smile on colleague Bryan Murley’s face and report on the progress of this grand experiment. My hope is that sharing our experiences may help those of you who are just beginning the digital migration.