College Media Network sold, under new management
October 1, 2010 in College Media News, College Publisher
UPDATE (Monday, 10-4-10): I spoke with Rusty Lewis from CMN this weekend, and will have audio of the interview up later today. #
College Media Network, which provides an online content management system (College Publisher) to around 600 college news media outlets around the nation, has been sold by MTVu/MTV Networks. #
In a blog post, CMN’s Rusty Lewis announced the sale: #
College Media Network is trading hands from MTV Networks to The Access Network Company. While our ownership is changing, our staff is not. You can still count on the same names and faces you’ve relied on for more than five years. Our commitment and service to you remains unwavering. #However, the ownership situation is not quite so clear from the partner publication letter (PDF) sent out by MTVu’s Carlo DiMarco: #
Starting today, Access Network Company, the leading online city guide content management software platform for premium brands, publishers, and local merchants, and the owner of BlackBook Media, will take over operations of College Media Network, which has been acquired by a private investment firm from mtvU. #I have e-mailed CMN to find out more information about the private investment firm, and hope to find out more about this deal in the coming days. #
Here’s the official Access Network press release via PRNewsWire. Here’s the partner publication letter from Access Network CEO Ari Horowitz. #
(via Vince Filak on CMA Listserv) #
[...] College Media Network sold, under new management [...]
I'm concerned about the "guides" Access Network keeps referring to in its press releases and your podcast interview with CP5 staff. Blackbook, one of Access Network's guides, has some racy content about sleazy clubs such as Voyeur, and the stories and links blend content with boosterism, including for Voyeur. Will these racy guides be forced upon college newspapers? Will college newspapers' existing advertising screens be maintained now that CP5 is with Access Network?
Our contracts are not going to change. The advertising policy that governs those agreements will be honored and continue with The Access Network's representation of the national ad units across CMN. The guides we have discussed are going to be a separate product that the newspapers will power. We don't have definite product details that will outline the functionalities of the tools yet, but [should the newspapers contract this service] the newspapers will have full control over what to feature in the city guides. If there is an appetite to feature content from Black Book, it will be made available. As a software solution, the City Guide Publisher will be a tool for the newspapers to feature listings of businesses and restaurants in the area with reviews. The tool could be re-purposed for housing guides or any type of guides that are relevant to the college audience. What you see in the blackbook guides speaks to their audience. We don't assume to know better than you on what your audience is looking for – that is why we are putting the tools in your hands.
Our contracts are not going to change. The advertising policy that governs those agreements will be honored and continue with The Access Network's representation of the national ad units across CMN.
The guides we have discussed are going to be a separate product that the newspapers will power. We don't have definite product details that will outline the functionalities of the tools yet, but [should the newspapers contract this service] the newspapers will have full control over what to feature in the city guides.
If there is an appetite to feature content from Black Book, it will be made available. As a software solution, the City Guide Publisher will be a tool for the newspapers to feature listings of businesses and restaurants in the area with reviews. The tool could be re-purposed for housing guides or any type of guides that are relevant to the college audience. What you see in the blackbook guides speaks to their audience. We don't assume to know better than you on what your audience is looking for – that is why we are putting the tools in your hands.
Our contracts are not going to change. The advertising policy that governs those agreements will be honored and continue with The Access Network's representation of the national ad units across CMN.
The guides we have discussed are going to be a separate product that the newspapers will power. We don't have definite product details that will outline the functionalities of the tools yet, but [should the newspapers contract this service] the newspapers will have full control over what to feature in the city guides.
If there is an appetite to feature content from Black Book, it will be made available. As a software solution, the City Guide Publisher will be a tool for the newspapers to feature listings of businesses and restaurants in the area with reviews. The tool could be re-purposed for housing guides or any type of guides that are relevant to the college audience. What you see in the blackbook guides speaks to their audience. We don't assume to know better than you on what your audience is looking for – that is why we are putting the tools in your hands.
[...] in College Media on CICM Interview: Rusty Lewis on sale of College Media NetworkRusty Lewis on College Media Network sold, under new managementYadda123 on College Media Network sold, under new managementPwaack on Redesigns 2010: McGill Tribune [...]
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