Stephanie Makosky explains how she produces video for the Dispatch and Rock Island Argus. Part 2 of 2.

Stephanie Makosky explains how she produces video for the Dispatch and Rock Island Argus. Part 1 of 2.

"Click tracking is a great way to measure how effective your website is. Every click a visitor makes is recorded, so you know which links and buttons are receiving attention. There are a number of ways to report this data, but the most popular is to overlay an image of your website with a heatmap of all of the clicks. If your users aren't performing as you expect, you can try changing the page and continuing the test." The death of pageviews has been predicted for quite a while.

Social media is a great tool for journalists. I wish more of them would realize that fact.

I love how everyone is predicting what iPad users will be like when there are no iPad users yet. Two more days!

Some tips on going digital. Unfortunately, AdAge has a stupid paid archive policy, so I won't link to the original.