links for 2009-08-11

"Here are five possible applications for mind mapping tools in the newsroom. After a brief introduction to each, I'll talk about some useful online resources for learning more about mind mapping." – I don't know enough about mind-mapping, but it seems like a useful tool to have the box.

Mindy McAdams sums up how to know if your brand is built.

"The experience has made me realize something I should have done when I was an editor/publisher. I should have gone cold turkey on the print edition of my own and other newspapers for two weeks or a month and determined what life was like for those who were living solely in a digital world." – This would be a good exercise for college editors too.

"In the research, MTV tested three types of online video ads and benchmarked their performance against a 30-second pre-roll. The 5-second pre-roll with the lower third came up the winner, even beating out more novel and unusual ad formats, Witt said."