Comments on: Still questions about revenue, online presence

By: check scanner

check scanner — Wed, 09 Sep 2009 03:03:49 +0000

print companies has always been our traditional source of news and information while online information one of the most convenient ways to get some feedbacks and bottom lines of the news, each of these process has the potential to create a bigger market or in other words help each other,.

By: chiropractor seminar

chiropractor seminar — Thu, 27 Aug 2009 23:55:16 +0000

It is really sad that newspaper industry is getting low and low because of the internet.. Today you can easily read all the updated news in the internet in one click.. I hoped this will not lead to the extinct of newspaper..

By: New media complements storytelling «

New media complements storytelling « — Wed, 24 Jun 2009 16:43:06 +0000

[...] Still questions about revenue, online presence New media reality check: The skills you really need in the real world [...]

By: Brian Steffen

Brian Steffen — Mon, 22 Jun 2009 20:27:23 +0000

As someone who worked in Iowa community journalism for many years before going into teaching, I had to chuckle at reading the post here. I have this picture in my head of an Iowa publisher asking you "why Twitter"? Most of these folks are the last people to get it with online. Many of them are still hostile about the local radio station coming into town and taking some their news franchise away. I'm only half kidding here.That said, rural Iowans are still pretty old media when it comes to the news. The NYT did a story during the caucus campaign in 2007 about how very few rural Iowans read blogs or had even heard of social media. In a strange way, this has been good for the community press. My friends who are still in the community-publishing industry tell me they're still profitable (but, because they were only 5-10% pretax profitable, the big chains were never interested in them â€” I'm sure many metro dailies would kill for that margin now).The downside, of course, is that the readers are old and getting older. Next to no one under the age of 50 reads a community paper anymore. And, unless the publishers and editors can start to think outside the traditional advertising-subscription model of revenue, I'd hate to be in their shoes in, say, 2020.

By: Nick

Nick — Mon, 22 Jun 2009 16:27:16 +0000

Print and online do not need to compete. Online can help sell print for that matter. Online promotions are becoming increasingly important, and things like contests, drawings, sweepstakes, and UGC photo and video can easily be combined with print promotion. Advertisers and sponsors want a targeted multi-channeled promotion, and tools like Second Street Media's can help them accomplish that. Yes i work for SSM, but these articles just show that so many local media companies don't understand the potential they have, and they don't understand that they MUST adapt with the industry to strive or even survive.