"There is an opportunity here for a Win-Win for newspapers and online entities. Yes, we will have to pay for content, but in the same way that we pay for Google and Gmail. We pay by bartering our attention in exchange for the use of their software. We trade our personal information, search queries, and demography in exchange for better search results. We are the currency." – a followup on the previous link. "We are the currency" has always been the case, it's just been hidden better.

"I think I'll remember last week as the moment when I finally knew, with a certainty approaching fatigue, that the newspaper industry – the business and passion that both shaped and warped me over the past 20 years – had chosen ritual suicide. The choice appears grimly reached and irrevocable." – Ouch. But worth a read.

"Leadership is influence not control. It took me a while to really appreciate the implications of this philosophy but now I weave it into just about everything I do in product ideation and strategy." – influence. not control. College media advisers should appreciate this idea.

"The other day I wrote about the need for newsrooms to encourage experimentation rather than innovation. OK, but how? Here’s one tool you can download right now and use in your newsroom — the Failure Form, to be used by reporters and editors who want to pursue a crazy idea." – you can download a PDF at the link. what a great idea.

"In a recessionary environment that has hit other media sectors with greater force, Internet advertising revenues in the U.S. were at $5.5 billion for the first quarter of 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). The figure represents a 5% decline over the same period in 2008."

Just a link to a blog about upcoming WordPress-related items, for those who are interested in that type of stuff.

"A cadre of newly minted media whiz kids, who mix high-tech savvy with hard-nosed reporting skills, are taking a closer look at ways in which 21st century code-crunching and old-fashioned reporting can not only coexist but also thrive." – To answer the question in the headline – "No." No one group of journalists/computer geeks are going to "save" journalism.

"At the end of May, I was enjoying a nice Sunday afternoon reading my paper, trying not to think about work, when I came across Tim Rutten’s column, “How the Obama administration can save newspapers.” And I sighed, because apparently newspapers need a license to collude to solve their “search engine” problem. If they can’t all agree to block Google & Gang unless paid a pre-determined price, we’re going to lose them." – Danny Sullivan off ranting again about search engines and newspapers. worth a read.

"No one thing will "save" journalism, @TimOBrienNYT and @jayrosen_nyu. But journalism doesn't need a period of messy experimentation." – Seems a lack of "messy experimentation" was what got media into the mess they're in now (that and corporate greed and overleveraged consolidation). <a href="http://www.technologyreview.com/blog/pontin/23489/>Here's the whole manifesto</a> – via Jay Rosen

"A local blog as a coral reef, or many different types of data sets for information to hangout around, would offer a vibrant, growing, and evolving habitat for a community’s collective knowledge." – read the rest for some other ideas about data and story formats. Part theory/part reaching for the practical.

"I still encourage perspective students and recent grads to continue in the field of journalism. To provide evidence as to why and to help spread hope in the journalism field, I write this letter:" – Hint: none of them involve pay or a steady job. #

******************** #

Dear May 2009 Graduate, #

Here are 40 reasons to still study journalism: #

Read for yourself. Another prescription for what ails the media.

Social networking policies from the Roanoke Times. FWIW.