Comments on: Running ads on the front page http://www.collegemediainnovation.org/blog/2009/05/running-ads-on-the-front-page/ a group discussion about the future of student media Thu, 09 Feb 2012 06:45:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Joey Baker http://www.collegemediainnovation.org/blog/2009/05/running-ads-on-the-front-page/comment-page-1/#comment-427369 Joey Baker Sat, 16 May 2009 08:11:44 +0000 http://www.collegemediainnovation.org/blog/2009/05/06/running-ads-on-the-front-page/#comment-427369 I'm not at all arguing that the people who read newspapers aren't smart – I firmly believe the opposite. I am arguing that these people don't care. An ad is an ad, if it's on the front page, the back page, the in the middle of an article – it's still an ad. I don't think that readers will find it any more annoying on the front than anywhere else in the paper. (Presuming the size doesn't get too large.) <br> <br>I am with you on the "temporary" bit. We can't kid ourselves, this is the new norm. I'm not at all arguing that the people who read newspapers aren't smart – I firmly believe the opposite. I am arguing that these people don't care. An ad is an ad, if it's on the front page, the back page, the in the middle of an article – it's still an ad. I don't think that readers will find it any more annoying on the front than anywhere else in the paper. (Presuming the size doesn't get too large.)

I am with you on the “temporary” bit. We can't kid ourselves, this is the new norm.

]]> By: Joey Baker http://www.collegemediainnovation.org/blog/2009/05/running-ads-on-the-front-page/comment-page-1/#comment-426503 Joey Baker Sat, 16 May 2009 03:11:44 +0000 http://www.collegemediainnovation.org/blog/2009/05/06/running-ads-on-the-front-page/#comment-426503 I'm not at all arguing that the people who read newspapers aren't smart – I firmly believe the opposite. I am arguing that these people don't care. An ad is an ad, if it's on the front page, the back page, the in the middle of an article – it's still an ad. I don't think that readers will find it any more annoying on the front than anywhere else in the paper. (Presuming the size doesn't get too large.) <br> <br>I am with you on the "temporary" bit. We can't kid ourselves, this is the new norm. I'm not at all arguing that the people who read newspapers aren't smart – I firmly believe the opposite. I am arguing that these people don't care. An ad is an ad, if it's on the front page, the back page, the in the middle of an article – it's still an ad. I don't think that readers will find it any more annoying on the front than anywhere else in the paper. (Presuming the size doesn't get too large.)

I am with you on the “temporary” bit. We can't kid ourselves, this is the new norm.

]]> By: Joey Baker http://www.collegemediainnovation.org/blog/2009/05/running-ads-on-the-front-page/comment-page-1/#comment-422511 Joey Baker Fri, 15 May 2009 22:11:44 +0000 http://www.collegemediainnovation.org/blog/2009/05/06/running-ads-on-the-front-page/#comment-422511 I'm not at all arguing that the people who read newspapers aren't smart – I firmly believe the opposite. I am arguing that these people don't care. An ad is an ad, if it's on the front page, the back page, the in the middle of an article – it's still an ad. I don't think that readers will find it any more annoying on the front than anywhere else in the paper. (Presuming the size doesn't get too large.)I am with you on the "temporary" bit. We can't kid ourselves, this is the new norm. I'm not at all arguing that the people who read newspapers aren't smart – I firmly believe the opposite. I am arguing that these people don't care. An ad is an ad, if it's on the front page, the back page, the in the middle of an article – it's still an ad. I don't think that readers will find it any more annoying on the front than anywhere else in the paper. (Presuming the size doesn't get too large.)I am with you on the "temporary" bit. We can't kid ourselves, this is the new norm.

]]> By: Joey Baker http://www.collegemediainnovation.org/blog/2009/05/running-ads-on-the-front-page/comment-page-1/#comment-426353 Joey Baker Fri, 15 May 2009 22:11:44 +0000 http://www.collegemediainnovation.org/blog/2009/05/06/running-ads-on-the-front-page/#comment-426353 I'm not at all arguing that the people who read newspapers aren't smart – I firmly believe the opposite. I am arguing that these people don't care. An ad is an ad, if it's on the front page, the back page, the in the middle of an article – it's still an ad. I don't think that readers will find it any more annoying on the front than anywhere else in the paper. (Presuming the size doesn't get too large.) I am with you on the "temporary" bit. We can't kid ourselves, this is the new norm. I'm not at all arguing that the people who read newspapers aren't smart – I firmly believe the opposite. I am arguing that these people don't care. An ad is an ad, if it's on the front page, the back page, the in the middle of an article – it's still an ad. I don't think that readers will find it any more annoying on the front than anywhere else in the paper. (Presuming the size doesn't get too large.)

I am with you on the "temporary" bit. We can't kid ourselves, this is the new norm.

]]> By: Vadim Lavrusik http://www.collegemediainnovation.org/blog/2009/05/running-ads-on-the-front-page/comment-page-1/#comment-422421 Vadim Lavrusik Mon, 11 May 2009 19:52:43 +0000 http://www.collegemediainnovation.org/blog/2009/05/06/running-ads-on-the-front-page/#comment-422421 I think it is pretty naive to say that users wouldn't notice a front-page advertisement. Those who read newspapers are typically quite smart and educated, intuitive and perceptive. Also, as a general comment, I don't think you can really call it a "temporary" solution when it would be quite difficult to turn back once you start front page advertising. Your advertisers would learn to expect it and would likely not want to pay as much for advertisement inside. It not only would devalue your other "premium" ad space, but also set a bad precedent. What's next? Ads above the fold? There are better options out there. You have to keep the balance of quality vs. a desire to pay for that quality firm. One sway in either direction could be detrimental. I think it is pretty naive to say that users wouldn't notice a front-page advertisement. Those who read newspapers are typically quite smart and educated, intuitive and perceptive. Also, as a general comment, I don't think you can really call it a "temporary" solution when it would be quite difficult to turn back once you start front page advertising. Your advertisers would learn to expect it and would likely not want to pay as much for advertisement inside. It not only would devalue your other "premium" ad space, but also set a bad precedent. What's next? Ads above the fold? There are better options out there. You have to keep the balance of quality vs. a desire to pay for that quality firm. One sway in either direction could be detrimental.

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