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	<title>Comments on: Mobile news alerts: An underused tool</title>
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	<link>http://www.collegemediainnovation.org/blog/2009/04/mobile-news-alerts-an-underused-tool/</link>
	<description>a group discussion about the future of student media</description>
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		<title>By: Joey Baker</title>
		<link>http://www.collegemediainnovation.org/blog/2009/04/mobile-news-alerts-an-underused-tool/comment-page-1/#comment-422206</link>
		<dc:creator>Joey Baker</dc:creator>
		<pubDate>Wed, 22 Apr 2009 20:51:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.collegemediainnovation.org/blog/2009/04/21/mobile-news-alerts-an-underused-tool/#comment-422206</guid>
		<description>Really like your point here Lauren. IMHO mobile is the best platform for delivering this &#039;new media&#039; content that we&#039;re producing, and anything to help with that is huge.</description>
		<content:encoded><![CDATA[<p>Really like your point here Lauren. IMHO mobile is the best platform for delivering this &#39;new media&#39; content that we&#39;re producing, and anything to help with that is huge.</p>
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		<title>By: Lauren Rabaino</title>
		<link>http://www.collegemediainnovation.org/blog/2009/04/mobile-news-alerts-an-underused-tool/comment-page-1/#comment-422174</link>
		<dc:creator>Lauren Rabaino</dc:creator>
		<pubDate>Tue, 21 Apr 2009 15:04:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.collegemediainnovation.org/blog/2009/04/21/mobile-news-alerts-an-underused-tool/#comment-422174</guid>
		<description>I considered Twitter when writing this. The problem with it is that readers don&#039;t want your @replies and conversation with *others* appearing in their text alerts (or at least I wouldn&#039;t). You also single out a big portion of your readers who aren&#039;t familiar with Twitter . As you mentioned: how do you get them to sign up in a user-friendly fashion?&lt;br&gt;&lt;br&gt;You also bring up a good point about unsubscribing-- I use the WP plugin and I&#039;m fairly certain the unsubscribe option isn&#039;t clear either. I&#039;ll have to look into it.</description>
		<content:encoded><![CDATA[<p>I considered Twitter when writing this. The problem with it is that readers don&#39;t want your @replies and conversation with *others* appearing in their text alerts (or at least I wouldn&#39;t). You also single out a big portion of your readers who aren&#39;t familiar with Twitter . As you mentioned: how do you get them to sign up in a user-friendly fashion?</p>
<p>You also bring up a good point about unsubscribing&#8211; I use the WP plugin and I&#39;m fairly certain the unsubscribe option isn&#39;t clear either. I&#39;ll have to look into it.</p>
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		<title>By: AramZS</title>
		<link>http://www.collegemediainnovation.org/blog/2009/04/mobile-news-alerts-an-underused-tool/comment-page-1/#comment-422173</link>
		<dc:creator>AramZS</dc:creator>
		<pubDate>Tue, 21 Apr 2009 14:57:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.collegemediainnovation.org/blog/2009/04/21/mobile-news-alerts-an-underused-tool/#comment-422173</guid>
		<description>Yahoo includes ads at the bottom of their text alerts. &lt;br&gt;&lt;br&gt;George Mason has an alert system that you can sign up for that our news source has a channel on, among many other channels.&lt;br&gt;&lt;br&gt;We didn&#039;t have a good reaction, because it was difficult for users to unsubscribe to that service. Perhaps Tatango will prove a better option.&lt;br&gt;&lt;br&gt;We&#039;ve also tried to set up an SMS &quot;listserv&quot; type system, using a now defunct site, to help cover breaking news within the office, but no one was interested.&lt;br&gt;&lt;br&gt;What do you think about promoting a Twitter account as a SMS service? Do you think the option to sign up is too complex or that being off-site creates a disconnect?</description>
		<content:encoded><![CDATA[<p>Yahoo includes ads at the bottom of their text alerts. </p>
<p>George Mason has an alert system that you can sign up for that our news source has a channel on, among many other channels.</p>
<p>We didn&#39;t have a good reaction, because it was difficult for users to unsubscribe to that service. Perhaps Tatango will prove a better option.</p>
<p>We&#39;ve also tried to set up an SMS &#8220;listserv&#8221; type system, using a now defunct site, to help cover breaking news within the office, but no one was interested.</p>
<p>What do you think about promoting a Twitter account as a SMS service? Do you think the option to sign up is too complex or that being off-site creates a disconnect?</p>
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