First, she suggested deciding as an organization whether you'd like your paper's Twitter to be something that speaks to an audience or joins a conversation (via @ replies and commentary, mostly). The latter option has more wiggle room and possibilities for diminishing the brand, I'd say.

Then, she said that it's important for the editors in charge to set guidelines for posting: whether you want it to be just an RSS-type feed, a place for breaking news, sports updates, including commentary or even interacting with the online community. Also who you'll follow and who you'll allow to post what.

It's sort of like the same things that blogs face with branding and guidelines, I guess. A lot of our editors have personal Twitter accounts, but only the editorial board and section editors have access to ThePittNews twitter, and we haven't yet run into any trouble straying from breaking news and sending out headlines. We shall see, though, as readership, conversation and our online presence evolve.

First, she suggested deciding as an organization whether you'd like your paper's Twitter to be something that speaks to an audience or joins a conversation (via @ replies and commentary, mostly). The latter option has more wiggle room and possibilities for diminishing the brand, I'd say.

Then, she said that it's important for the editors in charge to set guidelines for posting: whether you want it to be just an RSS-type feed, a place for breaking news, sports updates, including commentary or even interacting with the online community. Also who you'll follow and who you'll allow to post what.

It's sort of like the same things that blogs face with branding and guidelines, I guess. A lot of our editors have personal Twitter accounts, but only the editorial board and section editors have access to ThePittNews twitter, and we haven't yet run into any trouble straying from breaking news and sending out headlines. We shall see, though, as readership, conversation and our online presence evolve.

First, she suggested deciding as an organization whether you'd like your paper's Twitter to be something that speaks to an audience or joins a conversation (via @ replies and commentary, mostly). The latter option has more wiggle room and possibilities for diminishing the brand, I'd say.

Then, she said that it's important for the editors in charge to set guidelines for posting: whether you want it to be just an RSS-type feed, a place for breaking news, sports updates, including commentary or even interacting with the online community. Also who you'll follow and who you'll allow to post what.

It's sort of like the same things that blogs face with branding and guidelines, I guess. A lot of our editors have personal Twitter accounts, but only the editorial board and section editors have access to ThePittNews twitter, and we haven't yet run into any trouble straying from breaking news and sending out headlines. We shall see, though, as readership, conversation and our online presence evolve.