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Top 5 widget embeds for your news site

March 23, 2009 in Websites

Widgets are simple boxes you embed on your site that display chunks of content from outside sources.  Most widgets are free, customizable and easy to use by pasting in code. These are a few you might consider using on your site.

1. Digg: Whether you display a list of most-dugg stories from the whole Web or from your individual site, the Digg widget is a great way for your readers to see popular stories. I first saw this widget in action on LATimes.com article templates.  You can filter custom stories for different sections or different blogs on your site. Example: If you have sports blog, customize the widget to embed sports stories; if you have a tech blog, embed technology headlines, etc.

2. Weather: For those of you with College Publisher, this won’t be necessary (you have a weather update in the top right of the CMN bar). But those of you who have moved away from College Publisher may want to look into using a weather widget. The more localized you can make your site, the better. And while your readers may not turn to your site as the No. 1 weather spot, it’s still a handy tool to have. AccuWeather, WeatherBug and the Weather Channel each have widget options.

3.  Twitter: If you’re simly retweeting the headlines straight from your articles, a Twitter widget will be redundant. But if you’re using your Twitter to maintain a dilogue with your readers, a Twitter widget will expose all your readers to that conversation and perhaps even compel them to join in. (Read more about how college media is using Twitter).

Twitter has a few different options for embedding. You can go with something flashy or embed straight HTML so that your CSS will match and it will look cohesive. You can find the embed option on your settings page.

4. Your blog(s): An easy way to promote your blog from your homepage is by using a widget.  Widgetbox makes this process simplest, and if you pay $3.99 a month for a pro account, you can make a “blidget” with tabs to promote your headlines, Flickr photos, YouTube channel and Twitter all in the same widget. Your readers can embed your widget onto their sites/blogs if they so desire.

5. Share This: Share This lets you take advantage of the interconnected nature of the web by allowing your readers to quickly and easily share your content over dozens of social networks.  It’s a tool you absolutely must add to all your blogs as well. You can get quick stats on the back end about which articles are being shared and over which networks.

A word of caution about widgets: Don’t get carried away. Too many widgets can make your site slow and cluttered. If you use multiple widgets, spread them out and place them in relevant locations. And, as always, if you have any favorites, links us in the comments.

links for 2009-03-20 – Fun Friday edition

March 20, 2009 in industry news

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March 19, 2009 in industry news

links for 2009-03-18

March 18, 2009 in industry news

ACP announces 2009 Pacemaker Finalists

March 17, 2009 in College Media, College Publisher

Last year, CICM reported that 33 percent of the 2008 Online Pacemaker finalists (9 of 27) were College Publisher clients, and this year it’s slightly lower at 29 percent (12 of 41 sites).

The breakdown:

Four-year dailies: Five of 10 are College Publisher sites (only one is CP5)

Four-year non-dailies: Five of 20 are College Publisher sites (two CP5)

Two-year newspapers: Two of six are College Publisher sites (no CP5)

Mag/Broadcast/Online-only: Zero of five are College Publisher clients

Overall, very impressive looking sites. The competition gets better every year and I imagine soon the “online-only” category will be superfluous.

See the full list and screenshots here.

links for 2009-03-17

March 17, 2009 in industry news

Using Flickr in the newsroom

March 17, 2009 in ideas

The free photo-sharing software Flickr is a quick, effective way to archive your photos, maintain a remote backup and embed slideshows like this:

Although there are other means of creating slideshows for your news site — like Slideshow Pro (used by College Publisher) and Soundslides Plus — there are advantages to using Flickr:

  • Others can embed your slideshow on their sites/blogs
  • Slideshow can be viewed full-screen at high resolution
  • The photos are tagged and searchable in one of the largest photo-sharing Web sites on the web
  • You don’t need to have access to your newsroom’s server to get the photos– only an Internet connection
  • You can always go back and download the full-resolution image if your original gets erased
  • Flickr makes the slideshow for you — you just grab the embed code
  • The Flickr account  can be synced with Facebook or your paper’s blog

The only catch is that Flickr doesn’t use albums– but there’s a simple way around it: tags.

The unique tag is the key to embedding individual slideshows. For example, the slideshow above has a unique tag of “big west championship ’09” (which is the tag used to embed) so that the embedded photos don’t include all basketball photos ever uploaded to the account.

The slideshow option isn’t the most obvious feature. After clicking on your unique tag, look for the gray “slideshow” button on the top right:

If the tags concept is too much, consider buying a Pro Account. It’s only $24.95 a year (which averages to about two bucks a month).  With it, you get unlimited uploads and storage, unlimited sets and collections (which how you’d organize the photos), statistics and HD video uploads.

If your student media outlet is already on Flickr, please link us to your account in the comments so we can see how you’re using it.

links for 2009-03-16

March 16, 2009 in industry news

Five ways to make your audio slideshows more appealing

March 16, 2009 in Multimedia Course

Soundlides1. Don’t overuse them

Readers will easily start ignoring your audio slideshows if they’re continuously overused and the content is mediocre. Figure out which stories are best suited for a slideshow (i.e. a city council meeting may not be the most appropriate time). Sometimes a slideshow or video is better. Your audio slideshows will have more meaning if they’re used sparingly and effectively.

 

2. Send out the real photographers

It’s great to have the emphasis on “the backpack journalist” who can do it all, especially for breaking news. But, if you can get your hands on a staff photographer, do it; an inexperienced reporter using a point and shoot won’t always do the trick. If you send out a real photographer, the reporter can focus on getting good audio without having to figure out how to use the camera.

 

A word of caution: make sure the photographer and reporter actually work together.   Send them out as a team and let them discuss the focus of the slideshow, goals for photos and audio and even let them edit it together. It’ll make the entire production more cohesive.

 

3. Use text slides

If the audio doesn’t tell the full story, use text slides as transitions between sources, topics, locations, etc. A simple, powerful look is a black slide with plain white text over it, which you can make in Photoshop. Don’t get too fancy; keep words to a minimum so readers aren’t forced out of the slow pace in which they’ve been watching your slideshow. If you have a lot of text, break it up over multiple slides.

 

4. Make good use of ambient/environmental noise

It’s easy to forget about ambient noise and it’s hard (if not impossible) to go back to the scene to capture good ambient noise. What am I talking about? Cheering crowds, a clanking hammer, dripping water. Anything that adds to the feel of the environment and captures what your photos and interviews cannot.

 

5. Humanize your subject

The best audio slideshows introduce your viewers to a new person, just like a good feature story. Even if you’re covering an event, make the speaker a human among the crowd or show how the audience is made up of many individuals instead of being one big group.

 

It seems abstract, but you can do it with photos that capture emotions and audio that goes beyond the standard, “Today’s event was really successful, we had a huge turnout,” quote. If you go into the project with a goal of humanizing your subjects, it’ll be easier to look for those stories that really stand out.

 

If you’ve never made an audio slideshow, it’s a piece of cake. The quickest way to do it is using Soundslides, which you can download and purchase online. Multimedia Shooter has a video tutorial that covers all the basic functions of Soundslides Plus. For good examples, see the National Press Photographers Association’s winning audio slideshows. 

 

Have good tips? Share them in the comments.

CollegeJourn chat reflects on Stewart vs. Cramer

March 16, 2009 in industry news

This week’s #collegejourn chat opened up with a hot topic on the web this week: The John Stewart vs. Jim Cramer showdown that took place on the Daily Show (if you haven’t seen it, watch the full interview here).

Stewart (the comedian pundit) took on Cramer (CNBC’s financial news commentator) for his network’s faulty reporting prior to the country’s financial plummet.

The interview drew an audience of 2.3 million and was the year’s second-most-watched Daily show– but was it journalism? Here’s what a few people in the chat said:

It was less journalism, more a wake up call to journalism -andrew_dunn

Journalism requires a newsier hook. Santelli was days before. If it is classified as journalism, it’d be one of those features the NYT likes to do in its bottom-left corner below the fold -srubenfeld

What he did that night was undoubtedly journalism, at it’s best you might say. Whether that makes him a journalist or not. . . -joshhalljourno

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