NYT puts ads on front – media world to end!
January 5, 2009 in industry news
Image via CrunchBaseIf you picked up a copy of today’s New York Times, you’d notice a colorful box at the bottom of the front page. That’s not a story. It’s not a preview of inside content. That’s an advertisement. An advertisement for CBS. Look at it here. #
I recall when I first started working in the newspaper business in 1984, front page advertisements were anathema. The front page was sacred – devoted solely to editorial content. Now, over 20 years later, the Old Gray Lady has a front page advertisement. #
Personally, I always found the hysteria over front-page advertisements to be a lot of sturm und drang about nothing. If a front page ad will help pay for quality journalism, I’m all for it. #
Perhaps now that the Times has gone the way of USA Today, more college papers will sell front page ads. Anyone have a guess as to how much of a premium a front-page ad will bring? #
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I impress with the advertisement of New York Times. Putting the it on a front page is great opportunity from them. I want to look more details about this NYC.