The online journalism ethics seal

Pat Thornton has written a blog post explaining an idea he advanced at the ONA conference last month: an online ethics seal.

The idea is very simple —  to form a series of ethics seals that Web sites, blogs and news organizations could embed on their Web sites. I want these seals to be in the same vein as the Creative Commons.

Right now there are five seal categories: 

1. Sourcing
2. Objectivity/advocacy/opinion journalism or opinion
3. Linking
4. Copy editing/fact checking (does a second person fact check?)
5. Conflicts of Interests

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