Innovation in College Media

Jack Lail argues that newspapers should use Twitter to build a trusted friendship with online readers (based on Ryan Sholin's list). His numbered list is short:

1. The low-hanging fruit: Tweet your headlines.
2. Dr. Obvious: Live-tweet an event.
3. Birds of a feather: Gather intelligence from the crowd.
4. Data mining: Find the sources in the noise.
5. Network effect: Use Twitter followers as a focus group.

It's a good list. I admit I haven't used Twitter to the extend I could have, mainly because I consider myself the "web 2.0 college media" guinea pig, but Lail points to something that should be an important part of your outreach to online readers. This is something I hope to share with the Daily Eastern News staff in the next few weeks.