Comments on: Take charge of your stories, but take care when ‘marketing’ them http://www.collegemediainnovation.org/blog/2008/07/take-charge-of-your-stories-but-take-care-when-marketing-them/ a group discussion about the future of student media Thu, 09 Feb 2012 06:45:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Howard Owens http://www.collegemediainnovation.org/blog/2008/07/take-charge-of-your-stories-but-take-care-when-marketing-them/comment-page-1/#comment-309454 Howard Owens Wed, 30 Jul 2008 20:20:42 +0000 http://www.collegemediainnovation.org/blog/2008/07/30/take-charge-of-your-stories-but-take-care-when-marketing-them/#comment-309454 Your caution is appropriate. You don't want to bug the same blogger too often. He should A) only get your best stuff; B) it needs to be on-target for what the blogger is most interested in - you better follow and know that blogger. That said, over time, if you're a good networker, you'll have relationships with bloggers who will never mind hearing from you. Part of building that relationship would be sharing stuff with them that isn't your own stuff ... find a link they'll like, but you're not using -- send it to them; this will win you friends. And, if there is a way to share the link-love back once in a while, also a very good idea. Your caution is appropriate. You don't want to bug the same blogger too often. He should A) only get your best stuff; B) it needs to be on-target for what the blogger is most interested in – you better follow and know that blogger.

That said, over time, if you're a good networker, you'll have relationships with bloggers who will never mind hearing from you.

Part of building that relationship would be sharing stuff with them that isn't your own stuff … find a link they'll like, but you're not using — send it to them; this will win you friends.

And, if there is a way to share the link-love back once in a while, also a very good idea.

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