Innovation in College Media

One of the questions raised by the Campus Daily Guide launch is how to handle news from the local campus newspaper if that campus newspaper is not a College Publisher affiliate.

For instance, right now, Campus Daily Guide (CDG hereafter) has local portals for the University of Washington and the University of Wisconsin. However, neither of those schools' student newspapers are CP partners.

So, at present, if you go to their CDG sites (Washington and Wisconsin) the "Campus News" actually is an RSS feed for the University of Washington-Tacoma's Ledger and the University of Wisconsin-Eau Claire's Spectator.

This, despite the fact that the Wisconsin CDG page URL is uwm.campusdailyguide.com, as in Wisconsin-Madison, not Wisconsin-Eau Claire.

This is going to be a thorny issue for CDG, especially if more schools go off the College Publisher grid (like University of Michigan's Daily, which launched a new site this week). Indeed, the campus news links on the Michigan CDG point to Michigan Daily archives that show up as a 404 error.