SEO strategies
May 1, 2008 in industry news
Update: Mindy McAdams comments more on the headline strategy. #
MediaShift’s Mark Glaser offers up a list of tips for increasing search engine traffic to your web site. If you’re not familiar with SEO (Search Engine Optimization), this is a pretty decent place to start. #
A couple of Glaser’s points stick out for college media: Links and headlines. #
Links #
As Glaser (and countless others, including myself) notes, hyperlinks increase your search engine “weight.” That’s a good reason to link to other stories within your site, and also out to other authoritative sources as often as possible. Glaser quotes Kevin Anderson of the Guardian UK: #
“One of the things that drives Google rank is links, both internal and external,†said Kevin Anderson, blogs editor at the Guardian. “Blogging is all about linking, although any good web journalism should be. When I’m being honest, as a journalist and blogger, I’ll admit that blogs have higher Google rank than sites with similar traffic based on the high level of linking…It’s one of those slightly counter-intuitive things that traditional journalists and media managers don’t seem to understand. Linking is not only good web journalism, it’s also good for SEO, hence site visibility.†#Headlines #
Web headlines should focus on keywords at the beginning of the head, Glaser writes. Search engines place more emphasis on keywords that appear there. This means fewer cryptic, tabloid-esque headlines, but greater visibility for your content. In short, it’s okay to be cool in print, but give us the straight head on the web. #
Too often, web headlines are just the print headline copied and pasted (“shovelheads”?) into the CMS. Allowing web producers to rewrite the heads for the web site helps your SEO and it also gives them valuable training in writing headlines on their own. #
Rewriting print headlines for the web is a no-brainer. Print headlines work in print as they are surrounded with context. Headlines online need to live on their own and make sense as stand-alone text. When I was at the BBC News website, we learnt that headlines were key to enticing readers to click on a story. I am surprised that some editors still debate whether to re-write headlines for the web.
What is the difference between SEO and Reputation Management. I am working on a project and they both seem to be similar. Please help.
Tanner
I didn't think that linking to another authoritative sites could help our search engine weight. For that reason, I will try it asap and thanks for the idea.
Cool.. this is what iam looking for mate, thank you for the this seo strategies information, i'll check it ya
I am new in the field of SEO. But many of my friends thought that it has no future at all. Though they are web designers. But as i read many articles online and i think that this field has a very bright future. I know web designing and want to progress here. How could i be able to know that i am going in the right direction ?s
I have a question for you, suppose we have a site on a registered domain then we and have a pr, then we can find many who wants us to add his link on our site. But at the same time if we have a blog whose pr is 1, so how can we find clients who are willing to make their link add on our blog ?
SEO plays a critical role in websites, that is why we need to pay enough attention with it.
Byran has a good point about the difference between print media and the web when he says "This means fewer cryptic, tabloid-esque headlines, but greater visibility for your content. In short, it’s okay to be cool in print, but give us the straight head on the web"
Sure, you can get far with good titles, but you have to tell more about how to those links. It is way to easy just to tell people to get links…
also another reason why blogs has higher page ranking that other websites, is because its main page or content is always refreshing or changing, and its what google loves, fresh quality content..
You really gave us a lot of ideas on this entry, thanks a lot for sharing your thoughts.
Search engine optimization is secret of any online business success. Search engines bring a large amount of targeted traffic to your website
We strongly believe that good web Graphic design is only the beginning of an effective website strategy.
For SEO Services India visit Profit By Search A SEO Company in India offering SEO Services, SEO Consultancy Services to Companies in North America & Europe.
Sure, you can get far with good titles, but you have to tell more about how to those links. It is way to easy just to tell people to get links…
XONIK Technologies is an innovative media marketing company providing rock solid solutions and offering professional digital marketing services around the globe.
For SEO Services India visit Profit By Search A SEO Company in India offering SEO Services, SEO Consultancy Services to Companies in North America & Europe.
Sure, you can get far with good titles, but you have to tell more about how to those links. It is way to easy just to tell people to get links………
This means fewer cryptic, tabloid-esque headlines, but greater visibility for your content. In short,……….
"This means fewer cryptic, tabloid-esque headlines, but greater visibility for your content. In short, it’s okay to be cool in print, but give us the straight head on the web"………..
This means fewer cryptic, tabloid-esque headlines, but greater visibility for your content. In short,…….
That’s a good reason to link to other stories within your site,
Blogging is all about linking, although any good web journalism should be
Glaser quotes Kevin Anderson of the Guardian UK:
Blogging is all about linking, although any good web journalism should be
offers up a list of tips for increasing search engine traffic to your web site.
countless others, including myself
Susan Boyle – never judge a book by its cover. Nice story, 5 mil. youtube views.
"We are not going to put up pay walls around existing content but we are going to go forward and try to look at opportunities for premium content,"
We are not going to put up pay walls around existing content but we are going to go forward and try to look at opportunities for premium content,"
you have to tell more about how to those links.
It’s one of those slightly counter-intuitive things that traditional journalists and media managers don’t seem to understand.
That’s a good reason to link to other stories
Google rank than sites with similar traffic based on the high level of linking
I agree with what you have to say…..search engine optimization
Hi..thanks for the information… loved it simply Oh man! What an amazing thing to say
search engine optimization
I truly enjoyed the useful info you offering to your visitor.