http://www.collegemediainnovation.org/blog/2008/05/01/seo-strategies/ a group discussion about the future of student media Wed, 15 Oct 2008 22:09:13 +0000 http://wordpress.org/?v=2.2.1 http://www.collegemediainnovation.org/blog/2008/05/01/seo-strategies/#comment-241849 Alfred Hermida Thu, 01 May 2008 19:32:34 +0000 http://www.collegemediainnovation.org/blog/2008/05/01/seo-strategies/#comment-241849 Rewriting print headlines for the web is a no-brainer. Print headlines work in print as they are surrounded with context. Headlines online need to live on their own and make sense as stand-alone text. When I was at the BBC News website, we learnt that headlines were key to enticing readers to click on a story. I am surprised that some editors still debate whether to re-write headlines for the web. Rewriting print headlines for the web is a no-brainer. Print headlines work in print as they are surrounded with context. Headlines online need to live on their own and make sense as stand-alone text. When I was at the BBC News website, we learnt that headlines were key to enticing readers to click on a story. I am surprised that some editors still debate whether to re-write headlines for the web.

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