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Tracking video viewing

April 17th, 2008 by Bryan

Via the Washington Post, an article about how marketers and media outlets track video viewing. Here’s an interesting insight from a YouTube video producer:

Jodie Rivera, 24, posts spoofs and comedy sketches on her own YouTube channel, called Venetian Princess. Through YouTube’s reporting tool, she discovered that viewership of her videos typically peaks on Wednesday evenings. She now uploads her videos on Tuesdays in hopes they will qualify for the “top-viewed” list the following day.

There’s more info about YouTube Insight on this page (scroll down to “YouTube Insight”). That’s one advantage to using an external service to host your videos. Of course, you could do the same thing with Google Analytics on your own web pages, but that’s a bit more tricky.

Also related to YouTube, they’ve got an interesting collection of video shooting basics in their Video Toolbox.

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This entry was posted on Thursday, April 17th, 2008 at 12:56 pm and is filed under video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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