Innovation in College Media

The Spartan Daily's live video experiment worked.

We put a big teaser on the front page of the paper today so students would know about it and then I put a brief notice in as a multimedia article on our site, so it was included in our RSS feed and e-mail edition. When it was time for the video to begin, I put the ustream embed code in the story and made it a breaking news story so a link to it showed up on every page on the site. I also recorded it, both in ustream and on a tape in the camera. After the meeting was over, people can watch the ustream recording, and I am uploading the higher quality version into our regular video player.

Check out Kyle's comments here.