Opening post from the Online News Association conference. Heard from Hilary Schneider, VP at Yahoo!. Notes from her speech below the fold:
(Future is) really around the idea of how do you drive engagement? One of the metrics that you can look at is time spent and retention of your users.
As the tools evolved and the way we evolved as journalists and publishers … that what we actually see is an ability to drive that engagement.
It’s really early innings about what we’ll be able to do going forward.
Fragmentation is reality.
Etimate in 2010, 12.4 billion spent online. 9 billion moving from other media or via expansion.
Search is starting point for most people on the web. local search is also growing. (why SEO is important - ed.). 1/3 of search queries have local intent.
(other areas: maps, local news and information, social media, classified, directory)
Buy online - $120 billion. Research online, buy offline - $1.3 trillion.
Tenets of journalism are as true online as they are in print.
users overlay the information that’s most important to them. layers of information build relevance.
0verlay much more detail on a map.
Partnering with others can strengthen independence.
Always protect your brand and voice.
Just because you can doesn’t mean you should.
Focus and make big bets as you go.
Seek out companies as partners that share your values.
Schneider showed a number of examples (using Flickr and Yahoo! Maps) of ways to aggregate user-generated content and make it useful (finding out information about the TriBeCa neighborhood, for instance). She also showed an example of a candidate mashup on Yahoo! (here’s the link) that could be modified to do local elections. Think about a candidate mashup that would use video to compare how SGA candidates stand on important issues to your readers/users.
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