Selling online ads: less than half

I thought I’d throw this into the discussion of online-only publications. For the past two years, we’ve asked the question: Do any of your student media web sites include local advertising sold by campus representatives? The first year, these were the results: 44 percent (N=108) said yes. 56 percent (n=139) said no. In 2007, the numbers were no less encouraging: 47 percent yes (N=81), 53 percent no (n=92).

Clearly, if anyone is going to consider concentrating more on their online presence, that number is going to have to increase.

Keep in mind, that question asked did *any* college media sell *any* local online advertising.

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