Sponsored by



College Media Advisers, Inc.

Read more here.

Contact the primary blog author at scmurley -at- gmail.com.

Subscribe

Enter your Email


Preview | Powered by FeedBlitz

Delicious

Spread Firefox Affiliate Button

View My Stats

Selling online ads: less than half

I thought I’d throw this into the discussion of online-only publications. For the past two years, we’ve asked the question: Do any of your student media web sites include local advertising sold by campus representatives? The first year, these were the results: 44 percent (N=108) said yes. 56 percent (n=139) said no. In 2007, the numbers were no less encouraging: 47 percent yes (N=81), 53 percent no (n=92).

Clearly, if anyone is going to consider concentrating more on their online presence, that number is going to have to increase.

Keep in mind, that question asked did *any* college media sell *any* local online advertising.

Related Posts with Thumbnails
Share and Enjoy:
  • co.mments
  • del.icio.us
  • digg
  • NewsVine
  • Reddit
  • Facebook
  • StumbleUpon
  • Twitter

 

Trackbacks

(Trackback URL)

close Reblog this comment
blog comments powered by Disqus