I thought I’d throw this into the discussion of online-only publications. For the past two years, we’ve asked the question: Do any of your student media web sites include local advertising sold by campus representatives? The first year, these were the results: 44 percent (N=108) said yes. 56 percent (n=139) said no. In 2007, the numbers were no less encouraging: 47 percent yes (N=81), 53 percent no (n=92).
Clearly, if anyone is going to consider concentrating more on their online presence, that number is going to have to increase.
Keep in mind, that question asked did *any* college media sell *any* local online advertising.
0 Comments on “Selling online ads: less than half”
Leave a Comment