Comments on: 1-2 percent won’t buy you much http://www.collegemediainnovation.org/blog/2007/09/1-2-percent-wont-buy-you-much/ a group discussion about the future of student media Wed, 17 Mar 2010 16:03:42 -0500 http://wordpress.org/?v=2.8.3 hourly 1 By: surfboards http://www.collegemediainnovation.org/blog/2007/09/1-2-percent-wont-buy-you-much/comment-page-1/#comment-421237 surfboards Sat, 14 Mar 2009 08:37:08 +0000 http://www.collegemediainnovation.org/blog/2007/09/18/1-2-percent-wont-buy-you-much/#comment-421237 Hey Brian, you got it right mate! 1-2 percent won't buy me much!!! Hey Brian, you got it right mate! 1-2 percent won't buy me much!!!

]]> By: College Newspapers Falter | Onward State http://www.collegemediainnovation.org/blog/2007/09/1-2-percent-wont-buy-you-much/comment-page-1/#comment-420615 College Newspapers Falter | Onward State Wed, 25 Feb 2009 21:46:32 +0000 http://www.collegemediainnovation.org/blog/2007/09/18/1-2-percent-wont-buy-you-much/#comment-420615 [...] an online-only version of the newspaper? Those in the know say no. College newspapers only receive 1-2 percent of their budget from online advertising, so doing away with the print edition would not be feasible. In the grand [...] [...] an online-only version of the newspaper? Those in the know say no. College newspapers only receive 1-2 percent of their budget from online advertising, so doing away with the print edition would not be feasible. In the grand [...]

]]> By: scmurley http://www.collegemediainnovation.org/blog/2007/09/1-2-percent-wont-buy-you-much/comment-page-1/#comment-419630 scmurley Sun, 25 Jan 2009 21:00:17 +0000 http://www.collegemediainnovation.org/blog/2007/09/18/1-2-percent-wont-buy-you-much/#comment-419630 Mostly from CP papers, but a couple who aren't on CP. Mostly from CP papers, but a couple who aren't on CP.

]]> By: Daniel http://www.collegemediainnovation.org/blog/2007/09/1-2-percent-wont-buy-you-much/comment-page-1/#comment-419609 Daniel Sun, 25 Jan 2009 05:32:45 +0000 http://www.collegemediainnovation.org/blog/2007/09/18/1-2-percent-wont-buy-you-much/#comment-419609 Are those advertising numbers at the top based on revenues from College Publisher, or newspapers who are selling their own advertising? Because we all know how bad the revenue is from College Publisher...<br><br>IMHO, I think the "paper" should experiment with going online only. It's the "oh we don't have to worry about this right now" type of thinking that got the regional and national papers in the trouble they're in today. Are those advertising numbers at the top based on revenues from College Publisher, or newspapers who are selling their own advertising? Because we all know how bad the revenue is from College Publisher…

IMHO, I think the “paper” should experiment with going online only. It's the “oh we don't have to worry about this right now” type of thinking that got the regional and national papers in the trouble they're in today.

]]> By: Joey Baker http://www.collegemediainnovation.org/blog/2007/09/1-2-percent-wont-buy-you-much/comment-page-1/#comment-419581 Joey Baker Sat, 24 Jan 2009 04:56:35 +0000 http://www.collegemediainnovation.org/blog/2007/09/18/1-2-percent-wont-buy-you-much/#comment-419581 Very much agreed sir. College media is not following industry trends right now, and should not consider going online-only. We got the distinct advantage of having a captive audience (in primo advertising age-range) for our freesheets. Don't let the rest of the industry scare you — college media will be in print for a while. Check out the CoPress blog post on the topic <a href="http://www.copress.org/2008/12/but-we-make-all-our-money-from-newsprint/" rel="nofollow">http://www.copress.org/2008/12/but-we-make-all-...</a> Very much agreed sir. College media is not following industry trends right now, and should not consider going online-only. We got the distinct advantage of having a captive audience (in primo advertising age-range) for our freesheets. Don't let the rest of the industry scare you — college media will be in print for a while. Check out the CoPress blog post on the topic http://www.copress.org/2008/12/but-we-make-all-...

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