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A couple of weeks ago, I was interviewed by Ray Reed of the Roanoke Times about the company’s BigLickU college social networking site. Regular readers know we’ve covered the site extensively in the past – see all coverage here. Reed’s story marks the official “launch” of the site with a huge marketing push by the Times to get students to sign up for the site. Read Reed’s story here: Look out MySpace: New site in town. #

As mentioned in previous articles, college media advisers should follow this story closely, because if Roanoke is successful, you can bet there will be other commercial efforts in a similar vein that would affect the bottom line of college media outlets. #

Will they be successful? The jury will be out for a while. Likewise, it will be difficult to tell in the short term whether the added competition will greatly impact Va. Tech’s self-supporting student media outlets. #

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