Comments on: ICM Interview: Derrick Peavy of Universal Advertising http://www.collegemediainnovation.org/blog/2007/05/icm-interview-derrick-peavy-of-universal-advertising/ a group discussion about the future of student media Thu, 09 Feb 2012 06:45:47 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jamie http://www.collegemediainnovation.org/blog/2007/05/icm-interview-derrick-peavy-of-universal-advertising/comment-page-1/#comment-26034 Jamie Wed, 23 May 2007 14:18:55 +0000 http://www.collegemediainnovation.org/blog/2007/05/22/icm-interview-derrick-peavy-of-universal-advertising/#comment-26034 Interesting article, and CollegeClassifieds.com sounds interesting. The key is to reach a niche market consistently. Craigslist appeals to college age kids, as well as adults and small businesses, as it has a very simple and clean interface and approach. And while it is "local" in nature, it is also easy to reach specific cities to buy or sell. The way that Craig Newmark has "limited" the system to local-only is one of the most frustrating and most powerful and appeal features of the site. I would think that this would be useful to emulate, even for a specific market group. It would also be interesting to use Craigslist to drive up traffic on another niche specific website, like the one you are talking about. I have done extensive demographic analysis of the US Craigslist website urban areas , abd I have a google map available on my <a href="http://www.aMillionPlaces.com" rel="nofollow">http://www.aMillionPlaces.com</a> if you want to see the national covereage available from thsi series of local websites. It is quite amazing. I look forward to following the developed of your ideas, as time goes by. Interesting article, and CollegeClassifieds.com sounds interesting. The key is to reach a niche market consistently. Craigslist appeals to college age kids, as well as adults and small businesses, as it has a very simple and clean interface and approach. And while it is "local" in nature, it is also easy to reach specific cities to buy or sell. The way that Craig Newmark has "limited" the system to local-only is one of the most frustrating and most powerful and appeal features of the site. I would think that this would be useful to emulate, even for a specific market group.

It would also be interesting to use Craigslist to drive up traffic on another niche specific website, like the one you are talking about. I have done extensive demographic analysis of the US Craigslist website urban areas , abd I have a google map available on my http://www.aMillionPlaces.com if you want to see the national covereage available from thsi series of local websites. It is quite amazing.

I look forward to following the developed of your ideas, as time goes by.

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