The Business Beat #

This post was written 40 days ago about an hour before the tragedy at Virginia Tech. #

I’m attending the Newspaper Association Managers’ advertising national conference in Tunica, Miss., today as a speaker and attendee. #

Advertising professionals from 30 states are in attendance for professional development and to learn about utilizing the power of the Web to develop new revenue streams. #

One session this morning was led by Elaine Clisham, the director of marketing for The American Press Institute. As of late, much of her job entails taking the info generated by “Newspaper Next” and getting into the hands of industry professionals. #

About 30 minutes through her presentation and while talking about innovative ideas for newspapers, Ms. Clisham brought up BigLickU as an excellent example of media innovation. Keep in mind, this is a national conference of ad professionals. #

Ms. Clisham was gracious to offer an interview to CICM and had this to say about BigLickU. #

API Director of Marketing Elaine Clisham on BigLickU #

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