Blueprint for Gannett’s future

Posted by Ralph Braseth on 4/14/07 • Categorized as Gannett, Interviews, Jennifer Carroll, career talk, industry news, management

The Business Beat

Participants at the recent CICM new media workshop in Nashville listened intently to keynote speaker Jennifer Carroll. Carroll is Gannett's vice president of new media content in the newspaper division of the company.

Carroll played a key role in the development of Gannett's "Information Center" concept and was named Gannett corporate staffer of the year in '06.

In addition to her duties at Gannett, Carroll also served on the journalism star-studded, 25-member task force for the American Press Institute's "Newspaper Next: The Transformation Project."

After Carroll's keynote speech in Nashville, she sat down with the CICM video crew for a 20-minute interview fielding numerous questions that included:

*Advice for students
*Creating a new journalism mindset
*Innovating and taking risks
*Selling "audiences" rather than circulation numbers to advertisers
*Non-traditional research methods used to learn about news consumers
*Newsroom VS Information Center
*Changes in newsroom culture

A 20-minute talking head interview breaks just about every rule in the book for a blog, but if you want a deeper understanding of the fundamental changes taking place in journalism, Carroll's interview is required viewing.