Via Bob Carey, blogging from the Southwestern Photojournalism Conference on Feb. 28, 2007 – Brian Storm: News “papers” Becoming Media Companies: #

Brian Storm, founder of MediasStorm, told the opening session of the Southwestern Photojournalism Conference that newspapers are no longer strictly news “papers,” but are media companies documenting their local communities. #

Bryan Murley, January 30, 2007: #

Newspapers (news media companies) are becoming more attuned to the possibilities of leveraging that local content to cater to niche audiences, and building up the content by social networking. #

I’m not claiming to be Brian Storm’s ghost writer, but I think it’s indicative of the zeitgeist of the times when two guys named Br(i/y)an who follow new media use the same phrase to describe what’s happening to news media these days. #

I’ve said more and more since the announcement of BigLickU (from which that quote was taken) that college media organizations really need to start changing their outlook from that of a newspaper to a media company. It’s a different business, but one I think we can tackle, if we just start thinking of ourselves that way. It may be painful at first, but it’s looking like it’s not going to be a luxury before long, but a necessity. #

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