More trouble for TV (like it needs any)

March 27, 2007 in industry news

The Business Beat #

For years we’ve heard about the woes of newspapers. The business model is eroding (imploding), blah blah blah. #

It’s been fairly quiet on the TV front, but I have no idea why because trouble is brewing. TV has always enjoyed what they described as the most powerful medium on the planet: Video. Moving images. I guess they thought that was enough. It ain’t. #

Then newspapers realized they could do “TV” and often do it better than TV and without the constraints of 1:15 time limit for a big story with a fourth of that time wasted with a reporter standup. #

Cable and other online channels continue to siphon traditional network viewers. #

The networks are hosing affilates by offering video on demand (why do we need your towers in St. Louis when Katie Couric is a click away from the CBS national site)? #

And now magazines say they want to go head to head with the big networks with TV shows based on their universal brands (Time, People, Sports Illustrated). #

I am very bullish on Time Inc. TV,” he said in describing the new Time Inc. Studios formed last November to develop video content. “We can now compete with television for ad dollars, and [the video] is built into our existing Web infrastructure. #

I have an idea for the TV folks, maybe they should start newspapers (punchline goes here). #

Full story from Online Media Daily. #

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