Lessons from an online-only publication
March 26, 2007 in Student voices, Websites
During the CICM/CMA New Media sessions in New York, I got to participate on a panel with Tori Saulnier, editor in chief of the Campus Lantern at Eastern Connecticut State University. Tori’s remarks about the Campus Lantern’s transition to an online-only publication are worth hearing, even if you’re just looking for ways to make your online presence more relevant on campus. Fortunately, Adam Hemphill recorded her remarks, and she’s agreed to share them via our blip.tv channel. It’s about an 8-minute clip. #
Tori Saulnier, editor in chief of the Campus Lantern at Eastern Connecticut State University, speaks to advisers and students during a session at the Spring National College Media Convention in New York. The Campus Lantern was the first college student newspaper to abandon its print edition for online-only distribution in 2006. #
Camera by Adam Hemphill #
UPDATE (9-17-07): Link to Campus Lantern site fixed. #
The link doesn't seem to work. I keep getting one about camping gear.
Click on the image. it plays for me.
The original link went to thecampuslatern.com but apparently they lost their webpage to some internet squater or just forgot to pay their bill on time. I think this is a big lesson and just one reason why campus newspapers often choose things like a college publisher. Not saying they are the best but the EIC in the above video touts how great their marketing was and to loss your domain name really hurts all the marketing efforts.