Gannett’s business strategy, cont.
March 2, 2007 in industry news, management
The Business Beat #
We conclude our look at Gannett’s business plans with their efforts in broadcasting. In addition to owning 90 daily newspapers, Gannett owns 23 TV stations . In a report to investment bank, Credit Suisse, Roger Ogden, president and CEO of Gannett Broadcasting, talked about the performance and transformation of Gannett television. #
* Due mainly to political advertising, odd years mean less revenue, overall ’07 growth will not match ’06 #
* Broadcasting at Gannett is no longer just broadcasting,”it’s multimedia” with a Web focus #
* TV stations will expand local news #
* TV stations will expand community programming #
* Gannett will repurpose locally generated news stories for other TV programming and online portals #
* Online/digital revenue was up 58% in ’06 #
* Broadcasting sales force is being retrained to better tap online revenue streams #
* An unexpected shift is taking place, Â local advertising interest seems to be declining while national advertising interest is increasing #
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