The Business Beat
The New York Times’ president and CEO, Janet Robinson gave an overview of the Times’ business strategy for ‘07 to major investing house, Bear Stearns yesterday in Palm Beach.
These are challenging times in the media space. Yet, when we look at all that the Times Company has achieved over the past two years and what we are positioned to accomplish in 2007 and beyond, we are confident that we are making a successful transition to a new digital era. This enthusiasm is rooted in our demonstrated ability to implement a strategy focused on five areas:
* First, we are enhancing the positions of our strong brands through the introduction of innovative new products and services across media platforms;
* Second, we are aggressively pursuing leadership positions in key content verticals, both in print and online.
* Third, we are building a vibrant long-term innovation capability that helps us anticipate consumer preferences and create ways to satisfy them;
* Fourth, we are continuing to rebalance our portfolio of properties and to exercise financial discipline as we allocate capital for the benefit of our shareholders.
* And fifth, we are increasing our operational efficiency and reducing both fixed and variable costs.
The entire transcript available here.
When you visit our Web sites, you see that blogs are proliferating, video is exploding, and there has been a sharp increase in user generated content. We think our approach allows us to distinguish and preserve the distinctive quality of the reporting of our professional journalists on whom our readers rely and the more expressive range of opinion that informs user-generated content.
New York Times two year stock chart.
on Mar 7th, 2007 at 6:57 pm
testing comments.