Innovation in College Media

UPDATE: This post has a video of Gitner talking about this effort.

Seth Gitner e-mailed a link to the latest multimedia effort out of Roanoke - a help-wanted ad. But this isn't any help-wanted ad. It's an ad for the editor of the paper/online site. On the web. In video.

Check out the ad.

Danny Sanchez calls it the coolest want ad ever.

It's definitely something that spells out the direction Roanoke wants to go. I don't anticipate they'll get a lot of applications from 20th-century editor wannabes.

But to bring all this back home, I think it's an idea that could be applied to college media. Can you produce a self-promo that spells out your innovative spirit like this? Not just for the top editor, but for videographers, web editors, community editors, bloggers, etc.

Such an effort could go a long way to attracting the type of innovative thinkers to your publications who might be spending their time on other online pursuits. And if you do it, we'll share it here as well.

UPDATE: The Red and Black is doing some recruitment with Soundslides. Here's info.