The Business Beat #

Let’s face it, college students are a prized demographic. Just one more indication of that fact is Nielson Media Research for the first time is attempting to measure college student TV audiences in residence halls and off-campus housing. #

“Nielsen is committed to continuously improving the scope of its television ratings, and adding college viewing to our ratings estimate provides a more complete picture of the overall television audience,” said Sara Erichson, General Manager, National Services. “This ‘extended home’ measurement is the first in a series of steps we are taking to include non-traditional platforms in our estimates. Over the next several years, our Anytime Anywhere Media Measurement (A2/M2) initiative will further expand our measurement to other video platforms, including streaming video and additional viewing outside the home.” #

Nielsen corporate types believe college audiences have been undercounted and undervalued. That’s about to change according to this Nielsen press release. #

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