Innovation in College Media

The Business Beat

Let's face it, college students are a prized demographic. Just one more indication of that fact is Nielson Media Research for the first time is attempting to measure college student TV audiences in residence halls and off-campus housing.

“Nielsen is committed to continuously improving the scope of its television ratings, and adding college viewing to our ratings estimate provides a more complete picture of the overall television audience,” said Sara Erichson, General Manager, National Services. “This ‘extended home’ measurement is the first in a series of steps we are taking to include non-traditional platforms in our estimates. Over the next several years, our Anytime Anywhere Media Measurement (A2/M2) initiative will further expand our measurement to other video platforms, including streaming video and additional viewing outside the home.”

Nielsen corporate types believe college audiences have been undercounted and undervalued. That's about to change according to this Nielsen press release.