Comments on: Gannett’s business strategy http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/ a group discussion about the future of student media Tue, 06 Jan 2009 05:23:49 +0000 http://wordpress.org/?v=2.2.1 By: A. Rooney http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/#comment-205244 A. Rooney Wed, 05 Mar 2008 02:41:41 +0000 http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/#comment-205244 College Newspapers- beware the USA Today and the NY Times Collegiate Readership programs and the new Quadrantone on line advertising platform. The Big boys want your college newspaper advertisers and they want you college newspaper readers. If your school is approached by the Gannett/USA Today Collegiate Readership Program or the NY Times, I hope that you will consider this: They will use their newspapers on your campus to financially beat your college newspaper into submission. They can sell ads to your advertisers at a ridiculously low rate for a while to alienate your advertisers. They can sell local advertising with local advertiser inserts. They can even create customized coupon books that are inserted in the local and national papers they provide for your campus readers- Just another clever way to steal your college newspaper advertisers. Read what is happening now at The Penn State to their school newspaper- the school that started the college readership program 10 years ago! Other schools seem to be catching on: http://media.www.cw.ua.edu/media/storage/paper959/news/2004/02/13/News/Free-Newspaper.Program.Here.For.Semester.Maybe.Longer-2860679.shtml College Newspapers- beware the USA Today and the NY Times Collegiate Readership programs and the new Quadrantone on line advertising platform. The Big boys want your college newspaper advertisers and they want you college newspaper readers.

If your school is approached by the Gannett/USA Today Collegiate Readership Program or the NY Times, I hope that you will consider this: They will use their newspapers on your campus to financially beat your college newspaper into submission. They can sell ads to your advertisers at a ridiculously low rate for a while to alienate your advertisers. They can sell local advertising with local advertiser inserts. They can even create customized coupon books that are inserted in the local and national papers they provide for your campus readers- Just another clever way to steal your college newspaper advertisers.

Read what is happening now at The Penn State to their school newspaper- the school that started the college readership program 10 years ago! Other schools seem to be catching on:

http://media.www.cw.ua.edu/media/storage/paper959/news/2004/02/13/News/Free-Newspaper.Program.Here.For.Semester.Maybe.Longer-2860679.shtml

]]> By: angela http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/#comment-2749 angela Fri, 16 Feb 2007 22:48:44 +0000 http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/#comment-2749 What if we compromise and say "video journalist." What if we compromise and say “video journalist.”

]]> By: Mark http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/#comment-2740 Mark Fri, 16 Feb 2007 19:30:39 +0000 http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/#comment-2740 I thought we were supposed to call them photojournalists. Don't videographers shoot weddings and PR stuff? I thought we were supposed to call them photojournalists. Don’t videographers shoot weddings and PR stuff?

]]> By: angela http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/#comment-2738 angela Fri, 16 Feb 2007 19:00:21 +0000 http://www.collegemediainnovation.org/blog/2007/02/16/gannetts-business-strategy/#comment-2738 <blockquote>* Gannett has trained 380 new videographers</blockquote> Wow! I wonder if they re-trained current staff, or hired people? Probably a bit of both... p.s. Thanks for wading through that hour-long speech for us!

* Gannett has trained 380 new videographers

Wow! I wonder if they re-trained current staff, or hired people? Probably a bit of both…

p.s. Thanks for wading through that hour-long speech for us!

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