The state of ‘convergence’
February 10th, 2007 by BryanCindy Green posted a great thought back in December that I wanted to amplify:
The two media (still and broadcasting) are on a collision course with the final implosion destined to be on the Internet. Newspapers are already claiming the future, with the old “electronic” media trailing behind.
I was talking with Nebraskan adviser Dan Shattil last night and made the observation that one of the old models of convergence was that newspapers, TV stations and radio news outlets would all come together in these “kumbaya” efforts to meld a new product for the Internet.
As I’m following things these days, it seems that the model now - for newspaper companies, at least - is “to heck with the electronic media, we’ll just create our own video and audio.” I don’t follow the TV news end of things closely enough to judge how quickly they’re moving in this direction, but I would guess that if they’re not, they’d better get started.
The tools are inexpensive enough that there’s little substantial barrier to entry. The questions revolve around the best ways to tell the story, manage your time resources, and monetize the results.
Exciting times.
February 10th, 2007 at 10:38 am
The reason I suspect the broadcast media are lagging is because they think they know it all already. They look at the still folks and the citizen journalists on a learning curve they already went through and that is it for them. The mindset is that the world is catching up to them, when in reality the world grabbed the process and took off running with it.