Curley’s bullet points

January 20, 2007 in industry news

Lucas Grindley points to a Rob Curley interview with an Italian news organization. Curley’s prescriptions for newspapers are something you should look at. It’s nothing really “new,” but it’s a direction you should be exploring through the lens of college media. Some of these are natural strengths for college news orgs – hyperlocal content, for instance. Others will require some additional work. Grindley does us the favor of providing the executive summary: #

  • Own breaking news
  • Hyper-local content
  • Embrace databases
  • Multimedia
  • Evergreen content
  • Make sure your content can work on any device imaginable
  • Make sure your newspaper isn’t a monologue, but a dialogue with you audience
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