Curley’s bullet points
January 20, 2007 in industry news
Lucas Grindley points to a Rob Curley interview with an Italian news organization. Curley’s prescriptions for newspapers are something you should look at. It’s nothing really “new,” but it’s a direction you should be exploring through the lens of college media. Some of these are natural strengths for college news orgs – hyperlocal content, for instance. Others will require some additional work. Grindley does us the favor of providing the executive summary: #
- Own breaking news
- Hyper-local content
- Embrace databases
- Multimedia
- Evergreen content
- Make sure your content can work on any device imaginable
- Make sure your newspaper isn’t a monologue, but a dialogue with you audience