During the CMA convention in New York, we assisted in planning a full day of sessions focused on online/digital media. The cool part of this is that these sessions are open to anyone who’s attending. You can sit through all day or pick and choose - a la carte. And we’ve got a great lineup of speakers. We’ll also have a table set up on Thursday for advisers or students to come by and chat with me and the other CICM folks about whatever new media questions or topics they might want to get some feedback on.
Here are some of the details about the Friday sessions. Click the logo above to find out more details about the CMA Convention. Registration is now online.
(note: If you’re looking for intensive, hands-on training, we will be hosting a workshop in Nashville March 29-31. Details will be announced in the next couple of weeks.)
New Media, The Future is Now
The average journalism student spends 2,000 hours in classrooms to earn a college degree. Give us nine hours and we’ll help you reimagine your future.
The Center for Innovation in College Media has joined forces with College Media Advisers to offer a one-day track of sessions focused exclusively on integrating new media into traditional college media programs. What does new media have to do with your career in journalism? In one word: Everything. These sessions will provide a comprehensive overview of the current practices in commercial media and offer direction on how you can implement these strategies at your campus. This special program will be from 8 a.m. to 5 p.m., Friday, March 16 in the Roosevelt Hotel’s Ballroom. The sessions are open to all convention attendees with no pre-registration required.
SCHEDULE
8-8:50 a.m.
The ABCs of Web 2.0
Learn what you need to know about modern journalism and the online renaissance in this overview of the current direction of media and what college media must do to succeed and survive.
Bryan Murley, Director for Innovation, Center for Innovation in College Media
9-9:50 a.m.
Managing Change: Also Known As “Adapt or Die”
Hear how Gannett, the nation’s largest media company, transformed its newsrooms into information centers populated by “mojos” (mobile journalists) and how this bold step to restructure, reinvent, rethink how newsrooms are organized could effect college media operations.
Mobile Journalist, Gannett News, TBA
10-10:50 a.m.
CONVENTION KEYNOTE
For 11 years NYTimes.com has remained a trusted source of news and information in a medium flooded with unedited content. Hear how the largest newspaper Web site navigates the changing media landscape without sacrificing journalism quality.
Vivian Schiller, Senior Vice President and General Manager, NYTimes.com
11-11:50 a.m.
Playing Well with Others: Community Journalism & Social Networking
Rule number one in new media is respect and engage the community you serve. Learn why you need to share the microphone with the audience and strategies on how to get readers to join the conversation.
David Cohn, editor, NewAssignment.net
12-12:50 p.m.
Just Do It: How to Get Online Now
This session provides the basics on content management systems, how to get online systems up and running, and the pros and cons of various options.
Systems Expert, College Publisher, TBA
Bryan Murley, Director for Innovation, Center for Innovation in College Media
1-1:50 p.m.
Multimedia: It’s Where the Eyes Are
Multimedia is not just a buzzword or a passing fad. It’s what can make good journalism great. Look and listen to examples of what’s possible and learn why you should be doing it.
Andrew DeVigal, Multimedia Editor for the Web Newsroom, NYTimes.com
2-2:50 p.m.
Multimedia 101: How to Collect, Edit and Deliver Audio and Video. Part 1
Recording and software engineer and Adobe expert Jason Levine will take you through the process of prepping and mastering audio for superb web delivery, and showcase the power of using Flash Video as a way to deliver stunning video & audio, even in HD (high definition).
Jason Levine, Adobe Evangelist
3-3:50 p.m.
Multimedia 101: How to Collect, Edit and Deliver Audio and Video. Part 2
In Part 2 of this continuing session, recording and software engineer and Adobe expert Jason Levine will take you through the process of prepping and mastering audio for superb web delivery, and showcase the power of using Flash Video as a way to deliver stunning video & audio, even in HD (high definition).
Jason Levine, Adobe Evangelist
4-4:50 p.m.
Digital Swiss Army Knife: Tools for Journalists
Media blogger Paul Conley, a journalist who has held senior positions with Knight-Ridder, CNN, Primedia/Prism and Bloomberg, will take you on a tour of what online media makes possible, from blogs and databases to mapping and crowdsourcing. Learn what new tools you need in your belt and what the prospective employee portfolio of the future might look like.
Paul Conley, Paul Conley Consulting
on Jan 12th, 2007 at 11:58 am
Newspapers and journalists need to find their place within new media - capture their content digitally and continue to capitalize and create revenue. I have found a company - www.9thx.com that is revolutionizing the digital media marketplace.
The 9thXchange marketplace is the newest way to bring together buyers and sellers of digital content. The service dramatically reduces content piracy by offering the seller lifetime royalties — even on exchanges between consumers. Moreover, the service accommodates all technology platforms, file types and creators. I read about The 9thxchange in Crains Detroit recently.
on Jan 17th, 2007 at 8:39 am
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